What is Unbiased?

Unbiased is a free to use platform that connects people to trusted financial advice. Whether you need a mortgage broker, pension expert, accountant or a traditional financial adviser, the platform has 27,000 regulated professionals listed and is able to match you to the right adviser for your situation.

The brainchild of founder and CEO, Karen Barrett, Unbiased has helped more than 10 million people make more confident financial decisions and solves the problem many people face: where to find an adviser who’s right for them?

For those who may distrust financial advice in general or feel wary of using the service, rest assured that the vast majority of professionals listed on unbiased.co.uk are able to search the whole of the market when recommending financial products to ensure you get the best deal. And for those advisers who are restricted to a particular product provider, that’s made clear from the start.

How does Unbiased work?

The website is free to use. You can either submit your details via a short and intuitive questionnaire that then matches you to the perfect adviser for your needs or you can search Unbiased’s extensive adviser directory yourself.

There’s no obligation to use any adviser, and your initial consultation is free. At that point, fees for further advice or services can be discussed.

Although it’s free to use the site, it’s not free to be listed on it. Advisers pay a subscription to be on Unbiased and also pay for each customer who’s referred to them.

Why choose Unbiased?

Taking control of your finances, especially in today’s economic climate, can save you a small fortune. Looking at many of Unbiased’s Trustpilot reviews, it’s clear that the cost of not getting advice at all far outweighs the cost of good financial advice.

Whether you want to maximise your retirement savings or start saving for a house deposit, using Unbiased to get the right advice will give you peace of mind that you’re making the right decisions about you and your family’s future.

Our advice?

We give Unbiased a big thumbs up! It’s simple, fast and free to use … giving you choice and confidence. Your first adviser meeting will be free, with full transparency over their ongoing fees. Best of all, they do all the hard work for you and could save you money on making the wrong decision. The majority of advisers on the platform are completely independent, giving you peace of mind and greater financial confidence.