Crypto, DeFi, Reviews

Palisade | A Broad Overview of the Digital Asset Custody Landscape, including the Emerging Trends and Challenges

The digital asset custody landscape is largely split into two sectors: third-party custodians and wallet technology providers. This means that either you can trust a third party such as a regulated custodian to hold your money, or you can buy and run the technology provided by a wallet technology provider.

During the earlier days of the industry, there was much emphasis on self-custody, with individuals being responsible or managing their own private keys.

Palisade team thinks this was primarily because at the time a lot of crypto was held by individuals, rather than organizations. But as the industry matured, we saw the shift where more and more institutions and businesses entered the market that wanted to hold crypto. These new players in the industry wanted more than self-custody using a private key. They wanted enhanced security, governance, counterparty management, recovery in case of disaster scenarios and auditability.

The self custody model could not provide all of this – so a model where the custody was managed by a third party was needed.

The third party custodians that emerged focused on customer relationship management but provided basic peer-to-peer payment services at the blockchain level. Institutions and businesses were still getting to grips with blockchain technology, so on-chain features like staking and access to DeFi weren’t a priority. Slowly as the industry further matured, the custodians shifted from basic services to adding additional managed services like staking and on-chain trading, etc.

Today, businesses and institutions are seeking to build complex use-cases such as the issuance and management of real world assets on top of blockchain. We’re seeing regulation maturing in forward-thinking jurisdictions, enabling service providers to offer features that can cater to such use-cases. Custody is no longer about providing basic access to the blockchain. It’s about partnering with customers, providing guidance and unlocking frictionless access to web3.

But there are also some challenges. Digital asset custody is an extremely complex area that is sometimes beyond the technical acumen of traditional financial institutions, including those wanting to move into the crypto space. And while the EU’s MiCA laws provide a good framework, global crypto regulation is struggling to keep pace with the development of the sector. This can make it tricky for businesses located in certain jurisdictions to play by the rules.

Why the EU’s new MiCA laws boost its ambition to become a global hub in crypto;

MiCA provides the regulatory clarity that crypto businesses are looking for. It outlines licensing requirements, capital adequacy, and consumer protection measures, giving companies a roadmap for compliance. It also creates a single rulebook across all EU member states and once a business is licensed in one EU jurisdiction, it can offer services throughout the bloc. This streamlines operations compared to other jurisdictions.

However, it still has some gaps that need to be addressed. It lacks more granular guidelines for DeFi and NFTs. There is a lot of potential here for real-world asset (RWA) issuance, on-chain copyright and digital rights management (DRM), etc that will be possible to unlock once the regulatory clarity is there. Consumer protections also need to be strengthened. Stronger cybersecurity requirements and AML-CTF regime across the board will help address some of these issues.

From what the Palisade team knows so far, MiCA 2.0 aims to target most of this, providing clarity for financial and crypto businesses to innovate across Europe. Most of the innovation today is happening outside regulation, which, although due to lack of regulation, is not in the best interests of the parties involved.

If we want mass adoption, we need better clarity through a regime that fosters innovation while ensuring a fair playing field. Right now, from what we know at Palisade, Europe’s MiCA is a step in the right direction.

Their experience in the Web3 space and expert insights on the industry as well as its evolution; The founding story of Palisade and what its upcoming plans are.

For context: Tom and Manthan from Palisade met when working as Staff Software Engineers at Ripple, a leading provider of cross-border payment and digital asset custody solutions.

“We noticed an opportunity to create a new, but different platform in the crypto asset custody space. We saw some larger players offering a “one size fits all” approach, which isn’t always the easiest for traditional businesses to work with. It was clear there was an opportunity to create a new custody platform that not only offers simple, secure and scalable, solutions but also, more importantly, customizable ones. That is why we took the leap and left our day jobs to build Palisade.”, Tom and Manthan say.

“This is a major year of growth for us. We have spent the last two years building the platform and the business infrastructure to support it. 2024 is about working with our clients to develop next-generation, innovative solutions.

“We also have a major focus on the tokenization of real-world assets. There is an increasing number of businesses that want to tokenize unique assets on the blockchain. But there is a lack of understanding and ability to do so. We help our customers mint and manage digital tokens for various applications, such as carbon credits and gold.”

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India Embedded Finance Business and Investment Opportunities Databook 2024, Featuring Innovations from Flipkart, Myntra, Ola Money and Practo

2024-10-01T16:03:42Z

Dublin, Oct. 01, 2024 (GLOBE NEWSWIRE) -- The "India Embedded Finance Business and Investment Opportunities Databook Q2 2024 Update" report has been added to ResearchAndMarkets.com's offering.

India's embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 37.8% from 2024 to 2029. India's embedded finance revenues will increase from US$5.75 billion in 2024 to reach US$28.6 billion by 2029.

The embedded finance sector in India is undergoing rapid transformation propelled by technological adoption and a shift toward integrated financial services. Noteworthy advancements encompass innovations in e-commerce lending, micro-insurance, and healthcare financing, underpinned by strategic partnerships and a conducive regulatory landscape. These ongoing trends are poised to yield further progress and deeper assimilation of financial solutions into everyday transactions, thereby enriching consumer convenience and accessibility.



Growth in the Embedded Finance Sector

Over the past few months, embedded finance in India has seen substantial growth, particularly in areas such as digital payments, credit solutions, and insurance integration, driven by the increasing adoption of technology and a shift towards online financial services.

In the next few months, we expect continued momentum with more financial product and service innovations. E-commerce platforms are integrating financial solutions to enhance customer experience, reflecting a broader shift in consumer engagement with financial services towards convenience and integration into daily transactions.

Product Launches and Innovations

  • E-commerce Lending Solutions: Major platforms like Flipkart and Myntra have introduced embedded lending options at checkout. These options allow customers to utilize Buy Now, Pay Later (BNPL) services, which enable them to split payments into manageable installments.
  • Micro-Insurance Products: Ola Money has recently rolled out a new feature - micro-insurance coverage for cab rides. This service offers immediate protection for passengers during their journeys, aiming to enhance customer safety and convenience.
  • Healthcare Financing: Practo has integrated embedded lending solutions that allow patients to finance medical bills or insurance premiums, thereby improving access to essential healthcare services for individuals with varying income levels.

Strategic Partnerships

  • E-commerce and Fintech Collaborations: Major e-commerce platforms like Flipkart and Myntra have partnered with non-banking financial companies (NBFCs) to embed lending solutions at checkout. This allows customers to utilize Buy Now, Pay Later (BNPL) options, facilitating easier payment processes and increasing conversion rates for merchants.
  • Ride-Hailing and Insurance Integration: Ola Money has partnered with insurance providers to offer micro-insurance products directly in its app. This will provide passengers with immediate coverage during rides, making it easier and safer for customers. The partnership will help increase the use of insurance in the mobility sector.
  • Healthcare Financing Solutions: Practo has partnered with financial institutions to offer lending options embedded in healthcare services. This aims to improve access to healthcare for people with different income levels.

Regulatory Changes

  • Supportive Regulatory Environment: The Indian government and regulatory bodies, like the Reserve Bank of India (RBI), have made it easier for fintech and embedded finance to grow. The RBI Regulatory Sandbox allows companies to test new financial products and services.
  • Financial Inclusion Efforts: The government's focus on financial inclusion has been a key driver for the growth of embedded finance. Schemes like the Pradhan Mantri Jan Dhan Yojana (PMJDY), which aims to provide universal access to banking facilities, have laid the foundation for the expansion of financial services.
  • Open Banking Initiatives: Open banking regulations in India enable secure data sharing with third-party providers, fostering innovative financial products and services and creating opportunities for embedded finance solutions.

This report offers a comprehensive, data-centric analysis of the embedded finance industry. It covers lending, insurance, payment, wealth and asset-based finance sectors and provides a detailed breakdown of market opportunities and risks across various sectors. With over 75+ KPIs at the country level, this report ensures a thorough understanding of embedded finance market dynamics, market size, and forecast.

It breaks down market opportunities by type of business model, consumer segment, and distribution model. In addition, it provides detailed information across various segments in each sector of embedded finance. KPI revenue helps in getting an in-depth understanding of end market dynamics.

Reasons to buy

  • In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.
  • Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.

Key Attributes:

Report AttributeDetails
No. of Pages130
Forecast Period2024 - 2029
Estimated Market Value (USD) in 2024$5.8 Billion
Forecasted Market Value (USD) by 2029$28.6 Billion
Compound Annual Growth Rate37.8%
Regions CoveredIndia



Key Topics Covered:

India Embedded Finance Industry Market Size and Forecast

India Embedded Finance Industry Market Size and Forecast by End Use Industry

  • Retail
  • Logistics
  • Telecommunications
  • Manufacturing
  • Consumer Health
  • Other Segments

India Embedded Finance Industry Market Size and Forecast by Business Model

  • Platform
  • Enabler
  • Regulatory Entity

India Embedded Finance Industry Market Size and Forecast by Distribution Model

  • Own Platforms
  • Third Party Platforms

India Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

India Embedded Insurance Industry Market Size and Forecast by End Use Industry

  • Consumer Products
  • Travel & Hospitality
  • Automotive
  • Healthcare
  • Real Estate
  • Transport & Logistics
  • Other

India Embedded Insurance Industry Market Size and Forecast by Consumer Segment

  • B2B Insurance
  • B2C Insurance

India Embedded Insurance Industry Market Size and Forecast by Type of Offering

  • Product Based Insurance
  • Service Based Insurance

India Embedded Insurance Industry Market Size and Forecast by Business Model

  • By Platform
  • By Enabler
  • By Regulatory Entity

India Embedded Insurance Industry Market Size and Forecast by Distribution Model

  • By Own Platforms
  • By Third Party Platforms

India Embedded Insurance Industry Market Size and Forecast by Distribution Channel

  • Embedded Sales
  • Bancassurance
  • Brokers/IFA's
  • Tied Agents

India Embedded Insurance Industry Market Size and Forecast by Type of Insurance

  • Life Insurance
  • Non-Life Insurance

India Embedded Insurance Industry Market Size and Forecast by Non-Life Insurance

  • Motor Vehicle Insurance
  • Fire & Property Damage
  • Accident & Health
  • General Liability
  • Marine, Aviation & Other Transport
  • Other

India Embedded Lending Industry Market Size and Forecast, 2020-2029

India Embedded Lending Industry Market Size and Forecast by Consumer Segment

  • Business Lending
  • Consumer Lending

India Embedded Lending Industry Market Size and Forecast by Business to Business (B2B) Sectors

  • Retail & Consumer Goods Lending
  • IT & Software Services
  • Transport & Logistics
  • Manufacturing & Distribution
  • Real Estate
  • Other

India Embedded Lending Industry Market Size and Forecast by Business to Consumer (B2C) Sectors

  • Retail & Consumer Goods Lending
  • Home Improvement
  • Leisure & Entertainment
  • Healthcare & Wellness
  • Education
  • Automotive
  • Financial Services
  • Other

India Embedded Lending Industry Market Size and Forecast by Type of Lending

  • BNPL Lending
  • POS Lending
  • Personal Loans

India Embedded Lending Industry Market Size and Forecast by Business Model

  • By Platform
  • By Enabler
  • By Regulatory Entity

India Embedded Lending Industry Market Size and Forecast by Distribution Model

  • By Own Platforms
  • By Third Party Platforms

India Embedded Payment Industry Market Size and Forecast, 2020-2029

India Embedded Payment Industry Market Size and Forecast by End Use Segment

  • Retail & Consumer Goods Lending
  • Digital Products & Services
  • Utility Bill Payment
  • Travel & Hospitality
  • Leisure & Entertainment
  • Health & Wellness
  • Office Supplies & Equipment
  • Other

India Embedded Payment Industry Market Size and Forecast by Consumer Segment

  • B2B Payment
  • B2C Payment

India Embedded Payment Industry Market Size and Forecast by Business Model

  • By Platform
  • By Enabler
  • By Regulatory Entity

India Embedded Payment Industry Market Size and Forecast by Distribution Model

  • By Own Platforms
  • By Third Party Platforms

India Embedded Wealth Management Industry Market Size and Forecast, 2020-2029

India Asset Based Finance Management Industry Market Size and Forecast, 2020-2029

India Asset Based Finance Industry Market Size and Forecast by Type of Assets

  • By Soft Assets
  • By Hard Assets

India Asset Based Finance Industry Market Size and Forecast by End User

  • By SME
  • By Large Enterprises

For more information about this report visit https://www.researchandmarkets.com/r/ca2ef8

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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