Crypto, DeFi, Reviews

Palisade | A Broad Overview of the Digital Asset Custody Landscape, including the Emerging Trends and Challenges

The digital asset custody landscape is largely split into two sectors: third-party custodians and wallet technology providers. This means that either you can trust a third party such as a regulated custodian to hold your money, or you can buy and run the technology provided by a wallet technology provider.

During the earlier days of the industry, there was much emphasis on self-custody, with individuals being responsible or managing their own private keys.

Palisade team thinks this was primarily because at the time a lot of crypto was held by individuals, rather than organizations. But as the industry matured, we saw the shift where more and more institutions and businesses entered the market that wanted to hold crypto. These new players in the industry wanted more than self-custody using a private key. They wanted enhanced security, governance, counterparty management, recovery in case of disaster scenarios and auditability.

The self custody model could not provide all of this – so a model where the custody was managed by a third party was needed.

The third party custodians that emerged focused on customer relationship management but provided basic peer-to-peer payment services at the blockchain level. Institutions and businesses were still getting to grips with blockchain technology, so on-chain features like staking and access to DeFi weren’t a priority. Slowly as the industry further matured, the custodians shifted from basic services to adding additional managed services like staking and on-chain trading, etc.

Today, businesses and institutions are seeking to build complex use-cases such as the issuance and management of real world assets on top of blockchain. We’re seeing regulation maturing in forward-thinking jurisdictions, enabling service providers to offer features that can cater to such use-cases. Custody is no longer about providing basic access to the blockchain. It’s about partnering with customers, providing guidance and unlocking frictionless access to web3.

But there are also some challenges. Digital asset custody is an extremely complex area that is sometimes beyond the technical acumen of traditional financial institutions, including those wanting to move into the crypto space. And while the EU’s MiCA laws provide a good framework, global crypto regulation is struggling to keep pace with the development of the sector. This can make it tricky for businesses located in certain jurisdictions to play by the rules.

Why the EU’s new MiCA laws boost its ambition to become a global hub in crypto;

MiCA provides the regulatory clarity that crypto businesses are looking for. It outlines licensing requirements, capital adequacy, and consumer protection measures, giving companies a roadmap for compliance. It also creates a single rulebook across all EU member states and once a business is licensed in one EU jurisdiction, it can offer services throughout the bloc. This streamlines operations compared to other jurisdictions.

However, it still has some gaps that need to be addressed. It lacks more granular guidelines for DeFi and NFTs. There is a lot of potential here for real-world asset (RWA) issuance, on-chain copyright and digital rights management (DRM), etc that will be possible to unlock once the regulatory clarity is there. Consumer protections also need to be strengthened. Stronger cybersecurity requirements and AML-CTF regime across the board will help address some of these issues.

From what the Palisade team knows so far, MiCA 2.0 aims to target most of this, providing clarity for financial and crypto businesses to innovate across Europe. Most of the innovation today is happening outside regulation, which, although due to lack of regulation, is not in the best interests of the parties involved.

If we want mass adoption, we need better clarity through a regime that fosters innovation while ensuring a fair playing field. Right now, from what we know at Palisade, Europe’s MiCA is a step in the right direction.

Their experience in the Web3 space and expert insights on the industry as well as its evolution; The founding story of Palisade and what its upcoming plans are.

For context: Tom and Manthan from Palisade met when working as Staff Software Engineers at Ripple, a leading provider of cross-border payment and digital asset custody solutions.

“We noticed an opportunity to create a new, but different platform in the crypto asset custody space. We saw some larger players offering a “one size fits all” approach, which isn’t always the easiest for traditional businesses to work with. It was clear there was an opportunity to create a new custody platform that not only offers simple, secure and scalable, solutions but also, more importantly, customizable ones. That is why we took the leap and left our day jobs to build Palisade.”, Tom and Manthan say.

“This is a major year of growth for us. We have spent the last two years building the platform and the business infrastructure to support it. 2024 is about working with our clients to develop next-generation, innovative solutions.

“We also have a major focus on the tokenization of real-world assets. There is an increasing number of businesses that want to tokenize unique assets on the blockchain. But there is a lack of understanding and ability to do so. We help our customers mint and manage digital tokens for various applications, such as carbon credits and gold.”

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Brazil Ecommerce Market Databook 2024: An $87.6 Billion Industry by 2028 - 100+ KPIs on Verticals, Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics

2024-09-30T13:09:45Z

Dublin, Sept. 30, 2024 (GLOBE NEWSWIRE) -- The "Brazil Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update" report has been added to ResearchAndMarkets.com's offering.

The E-commerce market in Brazil is expected to grow by 10.10% on annual basis to reach US$62.6 billion in 2024. Medium to long term growth story of E-commerce industry in Brazil promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 8.75% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$56.9 billion in 2023 to reach US$87.6 billion by 2028.

This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Brazil. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Brazil.

The growing competitive landscape is also driving the trend of mergers and acquisitions in the sector, as firms seek to improve their product while strengthening their position in the market. Furthermore, e-commerce firms are also raising capital rounds to expand in the Brazilian market. Overall, the publisher maintains a positive growth outlook for the B2C e-commerce industry in Brazil over the next three to four years.

Firms are entering into acquisition deals to grow their presence in the Brazilian e-commerce market

The e-commerce industry is poised for strong growth over the next three to four years in Brazil. Consequently, firms are entering into acquisition deals to grow their presence in the market.

  • Nuvemshop, in December 2023, acquired Perfit to enhance its sales and efficiency in marketing campaigns. Perfit is a standout choice for those seeking marketing automation solutions. Their tools make it easy to efficiently manage, segment, and send personalized communications to contact lists or email databases. Furthermore, Perfit also makes use of artificial intelligence to optimize marketing campaigns. The addition of Perfit is, therefore, expected to help Nuvemshop further strengthen its position in the Brazilian market over the next three to four years.
  • Shopee, the e-commerce arm operated by Singapore-based firm Sea, also entered into an acquisition deal with Brazilian fintech firm Blu in December 2023. The deal is part of the firm's strategy to accelerate growth in Brazil. The acquisition will enable Shopee to end its partnership with a local firm through which it currently offers credit to consumers. In Brazil, Shopee has more than 3 million merchants and the firm also gained approval from the central bank to operate as a payment institution in 2022. With a low-cost marketplace strategy, Shopee has been gaining strong popularity among online shoppers in Brazil.

These collaborations are expected to further strengthen the position of Nuvemshop and Shopee in the Brazilian market over the medium term. As the competitive landscape continues to grow, the publisher expects more such acquisition deals to take place in the Brazilian e-commerce industry.

Chinese e-commerce giants are eyeing global expansion, including key Latin American markets

Brazil, alongside other Latin American markets, is offering strong growth opportunities in the e-commerce sector. To tap into the regional market, Chinese firms have announced significant investments in the region, including in Brazil.

  • Shein, for instance, has announced plans to make Brazil its export hub for the rest of the region. The firm revealed that it will invest US$150 million in developing a manufacturing network in Brazil. Shein is also planning to expand its network of 336 suppliers to 2,000 manufacturing partners in Latin America over the next three years.
  • Shein's expansion in Latin America comes amid criticism of the Chinese brand for avoiding import taxes, a tactic it has also used in the United States. In Brazil, import taxes are applicable to items valued up to US$50, but with Shein's local manufacturing capabilities, the brand can keep offering affordable domestic shipping.

From the short to medium-term perspective, the publisher expects more global firms, including Chinese giants like Temu and TikTok to increase their investment in the Brazilian e-commerce market. This will drive the competitive landscape, while also supporting the sector growth over the medium term.

E-commerce startups are raising capital to finance regional expansion, including in Brazil, in 2024

To drive market penetration and tap into the growing market size, e-commerce startups are seeking venture capital and private equity funding. This trend is projected to gain further momentum in 2024.

  • Zubale, the e-commerce startup, announced that the firm had raised US$25 million in November 2023. The firm is planning to deploy the fresh capital towards its expansion plan in Brazil and Mexico. The firm initially began by connecting gig workers with stores or warehouses to help with tasks like packaging and deliveries. Now, it has expanded its services to provide logistics support and customer-facing software for businesses.
  • The firm is now looking to expand its reach beyond grocery stores and pharmacies. It is seeking to tap into clothing stores, pet chains, and electronics chains. In Brazil, the firm has a presence in 40 cities already. The fresh capital will enable Zubale to further speed up its penetration in the fast-growing Brazilian e-commerce market, driving revenue growth for the firm over the medium term.

Key Attributes:

Report AttributeDetails
No. of Pages110
Forecast Period2024 - 2028
Estimated Market Value (USD) in 2024$62.62 Billion
Forecasted Market Value (USD) by 2028$87.6 Billion
Compound Annual Growth Rate8.7%
Regions CoveredBrazil


Scope


Brazil Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Brazil User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Brazil Ecommerce Market Share by Key Players

  • Brazil Retail Shopping Ecommerce Market Share by Key Players
  • Brazil Travel Ecommerce Market Share by Key Players
  • Brazil Food Service Ecommerce Market Share by Key Players
  • Amazon Brazil
  • Americanas
  • Casas Bahia
  • Magazine Luiza
  • Mercado Livre
  • 99Food
  • iFood
  • James Delivery
  • Rappi
  • Uber Eats
  • AJ Mobilidade
  • CVC Brasil
  • Decolar Brasil
  • Flytour

Brazil Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Brazil Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Brazil Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Brazil Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Brazil Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Website Based
  • Live Streaming

Brazil Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis

  • Cross Border
  • Domestic

Brazil Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis

  • Mobile
  • Desktop

Brazil Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Brazil Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Brazil Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Brazil Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

For more information about this report visit https://www.researchandmarkets.com/r/ysaobj

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