Blockchain

Floki’s Valhalla Joins as Associate Sponsors for India’s Tour of Sri Lanka

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    Miami, Florida, July 23rd, 2024, Chainwire

     

    FLOKI, the cryptocurrency ecosystem, announced today that Valhalla, a MMORPG (Massively Multiplayer Online Role-Playing Game) spin on the classic Creature-Collection adventure, will be the Associate Sponsor for India’s Tour of Sri Lanka.

    This partnership will give Valhalla significant visibility through mid-wicket pitch mats, ground LED boards, backdrops, and other high-visibility ground assets.

    Floki is the people’s cryptocurrency and the utility token of the Floki Ecosystem. FLOKI aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing.

    India will be touring Sri Lanka following their historic T20 World Cup championship win in the USA. The series will commence with back-to-back T20Is on July 27, followed by ODIs starting on August 1, with a two-day gap between each match. The series is expected to attract significant viewership, with estimations predicting a cumulative viewership of 180 to 220 million for both the ODI and T20I series.

    Sri Lanka Cricket expressed excitement about the partnership, stating it will bring more visibility and engagement to the sport.

    A Media Representative for FLOKI said, “It is with great enthusiasm that we at FLOKI step into a partnership to sponsor the India Tour of Sri Lanka 2024, an arena where the sport’s heart beats as fervently as our dedication to being a cryptocurrency for all.”

    “Building on our previous associations with Cricket, FLOKI continues the belief that cricket, like FLOKI, transcends boundaries and unites people from all walks of life. Valhalla gives gamers and fans a realistic platform that they can explore alone or as a clan, partake in a dynamic, player-driven economy to rise in the community ranks, and make their mark in the competitive, animated world mirroring the opportunities cricket provides in the real world. This partnership signifies our commitment to integrating the world of gaming, cryptocurrency, and sports in a meaningful way.”

    The series will also mark the first time both teams play under their new coaches, Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka. The Pallekele International Cricket Stadium will host the T20Is, while the R Premadasa Stadium in Colombo will host the ODIs.

    About Valhalla

    Valhalla is a spin on the classic Creature-Collection adventure set in a vibrant, lively, MMORPG open-world inspired by Norse mythology. Players interact with a diverse set of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players partake in a dynamic, player-driven economy to rise in community ranks and achieve tactical supremacy on the hexagonal-grid battlefield.

    Website: Valhalla.game

    About Floki

    Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.

    For more information, users can visit Floki’s:

    Website | YouTube | Telegram | Instagram | TikTok | Discord | Facebook | Reddit | Twitch

     

    Contact

    Community Relations Officer
    Pedro Vidal
    Floki
    [email protected]

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    Yieldmo Strengthens Executive Leadership Team with Two New Appointments

    2024-10-03T13:00:00Z

    New Roles Create More Opportunities to Enhance Digital Advertising Outcomes and Experiences with AI

    NEW YORK, Oct. 03, 2024 (GLOBE NEWSWIRE) -- Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has increased its strategic leadership team by appointing two new roles. Eddie Ishak has joined as Senior Vice President, Experience Design and Development, while Yieldmo-veteran Dan Contento has been promoted to Chief Commercial Officer. The expansion of the executive leadership team furthers Yieldmo’s path toward enhancing the digital advertising experience with AI.

    Dan Contento, newly appointed Chief Commercial Officer, has been with Yieldmo for nearly 12 years, serving in sales, operations, and business development leadership roles. Prior to his new role with the company, he led the Global Platform Development team, overseeing strategy and relationships related to Yieldmo’s Programmatic Marketplace. In his new role, Contento will be responsible for leading Yieldmo’s global commercial strategy, overseeing brand partnerships, agency development, and other operational functions. He’ll also take leadership of Yieldmo’s international expansion efforts.

    “For over a decade, Dan’s contributions to Yieldmo have been instrumental in driving our growth, especially as we’ve expanded key partnerships and continued to elevate our leadership across the industry,” said Mike Yavonditte, CEO and co-founder of Yieldmo. “His strategic thinking and hands-on approach have been invaluable, and I have no doubt that Dan’s leadership will take us to even greater heights.”

    Eddie Ishak joins Yieldmo with over two decades of experience designing professional applications and platforms within adtech, fintech, and banking industries. With A Ph.D. in Computer Science from Columbia University focused on Human-Computer Interaction, Ishak combines his technical expertise with extensive design leadership experience, aligning strategies with broader business goals. In his role, Ishak will ensure Yieldmo continues driving towards accelerating innovation and enhancing user experiences, transforming first-party data into actionable applications and predictive intelligence to empower partners to optimize their ad campaigns and drive better results.

    “At Yieldmo, we’re locked in on the opportunity to leverage AI-driven solutions that are effective and human-centric to maximize impact and align with our industry’s evolving technological needs. Eddie’s overarching mission has run parallel to ours throughout his career: creating ad experiences that respect both users and creators, fostering a healthy ecosystem,” said Teddy Jawde, Chief Product Officer and co-founder of Yieldmo. “This is an incredibly exciting, and important, moment for Yieldmo and I’m looking forward to seeing what we’ll accomplish together.”

    About Yieldmo

    Yieldmo is an advertising platform that helps brands invent creative experiences through tech and AI, using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium inventory curation. Yieldmo believes all ads should be human-centered, tailored, and provoke users' emotions and actions. Yieldmo helps brands deliver the best ad for every impression opportunity, merging creative and media for proven results. Discover more at www.yieldmo.com.

    Media Contact:
    Haley Beney
    [email protected]


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