Blockchain

Floki’s Valhalla Joins as Associate Sponsors for India’s Tour of Sri Lanka

Miami, Florida, July 23rd, 2024, Chainwire

 

FLOKI, the cryptocurrency ecosystem, announced today that Valhalla, a MMORPG (Massively Multiplayer Online Role-Playing Game) spin on the classic Creature-Collection adventure, will be the Associate Sponsor for India’s Tour of Sri Lanka.

This partnership will give Valhalla significant visibility through mid-wicket pitch mats, ground LED boards, backdrops, and other high-visibility ground assets.

Floki is the people’s cryptocurrency and the utility token of the Floki Ecosystem. FLOKI aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing.

India will be touring Sri Lanka following their historic T20 World Cup championship win in the USA. The series will commence with back-to-back T20Is on July 27, followed by ODIs starting on August 1, with a two-day gap between each match. The series is expected to attract significant viewership, with estimations predicting a cumulative viewership of 180 to 220 million for both the ODI and T20I series.

Sri Lanka Cricket expressed excitement about the partnership, stating it will bring more visibility and engagement to the sport.

A Media Representative for FLOKI said, “It is with great enthusiasm that we at FLOKI step into a partnership to sponsor the India Tour of Sri Lanka 2024, an arena where the sport’s heart beats as fervently as our dedication to being a cryptocurrency for all.”

“Building on our previous associations with Cricket, FLOKI continues the belief that cricket, like FLOKI, transcends boundaries and unites people from all walks of life. Valhalla gives gamers and fans a realistic platform that they can explore alone or as a clan, partake in a dynamic, player-driven economy to rise in the community ranks, and make their mark in the competitive, animated world mirroring the opportunities cricket provides in the real world. This partnership signifies our commitment to integrating the world of gaming, cryptocurrency, and sports in a meaningful way.”

The series will also mark the first time both teams play under their new coaches, Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka. The Pallekele International Cricket Stadium will host the T20Is, while the R Premadasa Stadium in Colombo will host the ODIs.

About Valhalla

Valhalla is a spin on the classic Creature-Collection adventure set in a vibrant, lively, MMORPG open-world inspired by Norse mythology. Players interact with a diverse set of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players partake in a dynamic, player-driven economy to rise in community ranks and achieve tactical supremacy on the hexagonal-grid battlefield.

Website: Valhalla.game

About Floki

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.

For more information, users can visit Floki’s:

Website | YouTube | Telegram | Instagram | TikTokDiscord | Facebook | Reddit | Twitch

 

Contact

Community Relations Officer
Pedro Vidal
Floki
[email protected]

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India Embedded Finance Business and Investment Opportunities Databook 2024, Featuring Innovations from Flipkart, Myntra, Ola Money and Practo

2024-10-01T16:03:42Z

Dublin, Oct. 01, 2024 (GLOBE NEWSWIRE) -- The "India Embedded Finance Business and Investment Opportunities Databook Q2 2024 Update" report has been added to ResearchAndMarkets.com's offering.

India's embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 37.8% from 2024 to 2029. India's embedded finance revenues will increase from US$5.75 billion in 2024 to reach US$28.6 billion by 2029.

The embedded finance sector in India is undergoing rapid transformation propelled by technological adoption and a shift toward integrated financial services. Noteworthy advancements encompass innovations in e-commerce lending, micro-insurance, and healthcare financing, underpinned by strategic partnerships and a conducive regulatory landscape. These ongoing trends are poised to yield further progress and deeper assimilation of financial solutions into everyday transactions, thereby enriching consumer convenience and accessibility.



Growth in the Embedded Finance Sector

Over the past few months, embedded finance in India has seen substantial growth, particularly in areas such as digital payments, credit solutions, and insurance integration, driven by the increasing adoption of technology and a shift towards online financial services.

In the next few months, we expect continued momentum with more financial product and service innovations. E-commerce platforms are integrating financial solutions to enhance customer experience, reflecting a broader shift in consumer engagement with financial services towards convenience and integration into daily transactions.

Product Launches and Innovations

  • E-commerce Lending Solutions: Major platforms like Flipkart and Myntra have introduced embedded lending options at checkout. These options allow customers to utilize Buy Now, Pay Later (BNPL) services, which enable them to split payments into manageable installments.
  • Micro-Insurance Products: Ola Money has recently rolled out a new feature - micro-insurance coverage for cab rides. This service offers immediate protection for passengers during their journeys, aiming to enhance customer safety and convenience.
  • Healthcare Financing: Practo has integrated embedded lending solutions that allow patients to finance medical bills or insurance premiums, thereby improving access to essential healthcare services for individuals with varying income levels.

Strategic Partnerships

  • E-commerce and Fintech Collaborations: Major e-commerce platforms like Flipkart and Myntra have partnered with non-banking financial companies (NBFCs) to embed lending solutions at checkout. This allows customers to utilize Buy Now, Pay Later (BNPL) options, facilitating easier payment processes and increasing conversion rates for merchants.
  • Ride-Hailing and Insurance Integration: Ola Money has partnered with insurance providers to offer micro-insurance products directly in its app. This will provide passengers with immediate coverage during rides, making it easier and safer for customers. The partnership will help increase the use of insurance in the mobility sector.
  • Healthcare Financing Solutions: Practo has partnered with financial institutions to offer lending options embedded in healthcare services. This aims to improve access to healthcare for people with different income levels.

Regulatory Changes

  • Supportive Regulatory Environment: The Indian government and regulatory bodies, like the Reserve Bank of India (RBI), have made it easier for fintech and embedded finance to grow. The RBI Regulatory Sandbox allows companies to test new financial products and services.
  • Financial Inclusion Efforts: The government's focus on financial inclusion has been a key driver for the growth of embedded finance. Schemes like the Pradhan Mantri Jan Dhan Yojana (PMJDY), which aims to provide universal access to banking facilities, have laid the foundation for the expansion of financial services.
  • Open Banking Initiatives: Open banking regulations in India enable secure data sharing with third-party providers, fostering innovative financial products and services and creating opportunities for embedded finance solutions.

This report offers a comprehensive, data-centric analysis of the embedded finance industry. It covers lending, insurance, payment, wealth and asset-based finance sectors and provides a detailed breakdown of market opportunities and risks across various sectors. With over 75+ KPIs at the country level, this report ensures a thorough understanding of embedded finance market dynamics, market size, and forecast.

It breaks down market opportunities by type of business model, consumer segment, and distribution model. In addition, it provides detailed information across various segments in each sector of embedded finance. KPI revenue helps in getting an in-depth understanding of end market dynamics.

Reasons to buy

  • In-depth Understanding of Embedded Finance Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate embedded finance strategy; assess market specific key trends, drivers, and risks in the industry.
  • Get Sector Insights: Drawing from proprietary survey results, this report identifies opportunities across embedded lending, embedded insurance, embedded finance, and embedded wealth sectors.

Key Attributes:

Report AttributeDetails
No. of Pages130
Forecast Period2024 - 2029
Estimated Market Value (USD) in 2024$5.8 Billion
Forecasted Market Value (USD) by 2029$28.6 Billion
Compound Annual Growth Rate37.8%
Regions CoveredIndia



Key Topics Covered:

India Embedded Finance Industry Market Size and Forecast

India Embedded Finance Industry Market Size and Forecast by End Use Industry

  • Retail
  • Logistics
  • Telecommunications
  • Manufacturing
  • Consumer Health
  • Other Segments

India Embedded Finance Industry Market Size and Forecast by Business Model

  • Platform
  • Enabler
  • Regulatory Entity

India Embedded Finance Industry Market Size and Forecast by Distribution Model

  • Own Platforms
  • Third Party Platforms

India Embedded Insurance Industry Revenue Trend Analysis, 2020-2029

India Embedded Insurance Industry Market Size and Forecast by End Use Industry

  • Consumer Products
  • Travel & Hospitality
  • Automotive
  • Healthcare
  • Real Estate
  • Transport & Logistics
  • Other

India Embedded Insurance Industry Market Size and Forecast by Consumer Segment

  • B2B Insurance
  • B2C Insurance

India Embedded Insurance Industry Market Size and Forecast by Type of Offering

  • Product Based Insurance
  • Service Based Insurance

India Embedded Insurance Industry Market Size and Forecast by Business Model

  • By Platform
  • By Enabler
  • By Regulatory Entity

India Embedded Insurance Industry Market Size and Forecast by Distribution Model

  • By Own Platforms
  • By Third Party Platforms

India Embedded Insurance Industry Market Size and Forecast by Distribution Channel

  • Embedded Sales
  • Bancassurance
  • Brokers/IFA's
  • Tied Agents

India Embedded Insurance Industry Market Size and Forecast by Type of Insurance

  • Life Insurance
  • Non-Life Insurance

India Embedded Insurance Industry Market Size and Forecast by Non-Life Insurance

  • Motor Vehicle Insurance
  • Fire & Property Damage
  • Accident & Health
  • General Liability
  • Marine, Aviation & Other Transport
  • Other

India Embedded Lending Industry Market Size and Forecast, 2020-2029

India Embedded Lending Industry Market Size and Forecast by Consumer Segment

  • Business Lending
  • Consumer Lending

India Embedded Lending Industry Market Size and Forecast by Business to Business (B2B) Sectors

  • Retail & Consumer Goods Lending
  • IT & Software Services
  • Transport & Logistics
  • Manufacturing & Distribution
  • Real Estate
  • Other

India Embedded Lending Industry Market Size and Forecast by Business to Consumer (B2C) Sectors

  • Retail & Consumer Goods Lending
  • Home Improvement
  • Leisure & Entertainment
  • Healthcare & Wellness
  • Education
  • Automotive
  • Financial Services
  • Other

India Embedded Lending Industry Market Size and Forecast by Type of Lending

  • BNPL Lending
  • POS Lending
  • Personal Loans

India Embedded Lending Industry Market Size and Forecast by Business Model

  • By Platform
  • By Enabler
  • By Regulatory Entity

India Embedded Lending Industry Market Size and Forecast by Distribution Model

  • By Own Platforms
  • By Third Party Platforms

India Embedded Payment Industry Market Size and Forecast, 2020-2029

India Embedded Payment Industry Market Size and Forecast by End Use Segment

  • Retail & Consumer Goods Lending
  • Digital Products & Services
  • Utility Bill Payment
  • Travel & Hospitality
  • Leisure & Entertainment
  • Health & Wellness
  • Office Supplies & Equipment
  • Other

India Embedded Payment Industry Market Size and Forecast by Consumer Segment

  • B2B Payment
  • B2C Payment

India Embedded Payment Industry Market Size and Forecast by Business Model

  • By Platform
  • By Enabler
  • By Regulatory Entity

India Embedded Payment Industry Market Size and Forecast by Distribution Model

  • By Own Platforms
  • By Third Party Platforms

India Embedded Wealth Management Industry Market Size and Forecast, 2020-2029

India Asset Based Finance Management Industry Market Size and Forecast, 2020-2029

India Asset Based Finance Industry Market Size and Forecast by Type of Assets

  • By Soft Assets
  • By Hard Assets

India Asset Based Finance Industry Market Size and Forecast by End User

  • By SME
  • By Large Enterprises

For more information about this report visit https://www.researchandmarkets.com/r/ca2ef8

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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