Blockchain

Ethernity Launches the First Entertainment-Focused Layer 2 Chain on Optimism’s Superchain

Los Angeles, United States, July 31st, 2024, Chainwire

 

Ethernity, a pioneer in blockchain entertainment technology, announces the launch of its testnet for Ethernity Chain, a Layer 2 solution purpose-built for Fortune 500 entertainment brands. This launch positions Ethernity Chain as the Entertainment Layer within Optimism’s Superchain ecosystem, joining industry leaders such as Coinbase’s ‘Base’, Worldcoin, Zora and Camp Network. The Superchain is a network of chains that share a common tech stack, Optimism’s OP Stack, and contribute protocol fees back to the Optimism Collective.

Ethernity Chain is uniquely designed to address the challenges faced by the global entertainment industry in adopting blockchain technology, packed with consumer-first infrastructure that harnesses all the benefits of web3 abstracting away the complexities. Enhanced by AI-powered Digital Rights Management (DRM), Ethernity Chain ensures robust IP protection, crucial for safeguarding users’ on-chain assets. Ethernity launches its testnet on Optimism’s Superchain – a unified network of chains with shared liquidity, security, communication, governance tapping into a vibrant ecosystem counting over 20 chains, 800+ Apps, and $16B TVL, leveraging Optimism’s OP Stack, deployed and hosted by Gelato RaaS.

“By joining the Superchain, Ethernity becomes part of a community of builders dedicated to scaling Ethereum and giving back to the ecosystem,” said Urv Goel, VP and Head of Global Business Development at Optimism Unlimited. “We look forward to supporting Ethernity as they continue to innovate at the intersection of Web3 and entertainment.”

The Ethernity Layer 2 testnet is now live, empowering developers to explore, build, test, their Applications ahead of the mainnet launch. Ethernity is actively onboarding products into its ecosystem and a number of entertainment applications like games, NFTs, RWA collectibles and interactive media projects have already partnered with Ethernity, with announcements of their launches lined up in the next few weeks.

“Joining the Superchain ecosystem with the launch of Ethernity Chain marks a significant milestone for us,” said Marcelo Pham, Co-Founder and Chief Engineer of Ethernity. “Our goal is to bridge the gap between traditional entertainment and blockchain technology, providing a platform where major brands can thrive and innovate.”

Ethernity Chain is supported by a network of partners committed to delivering top-tier tooling and infrastructure for developers. Ethernity Layer 2 is deployed and managed on Gelato RaaS Platform. In addition to chain infrastructure, Gelato is set to service the new Layer 2 with its suite of Web3 Cloud Services enabling zero gas UX, connect Ethernity Apps to any web2 API and bring verified onchain randomness for fair onchain sweepstakes and dynamic NFT creation. Further 3rd party infrastructure integrations will be announced soon covering everything from social logins for easy access, credit card payments, bridges, indexers and more with an aim to launch on mainnet with use-case specific developer tooling enabling entertainment brands onboard the next wave of mainstream users.

“The entertainment industry is ripe for disruption by blockchain technology, and Gelato RaaS is proud to support Ethernity’s vision coming to life” said Luis Schliesske, co-founder of Gelato. “Our Rollup-as-a-Service platform and our suite of native integrations ensure that Ethernity can focus on building and scaling their products, while we handle the underlying technical complexities.”

To further support the developer community, Ethernity will soon launch a Grant Program, providing funding and resources to build on the Ethernity L2. This program will offer marketing, business development, technical support, and investor connections, ensuring developers have the tools they need to succeed.

The launch of the Ethernity testnet follows the success of Ethernity’s initiatives in bringing renowned entertainment icons like Lionel Messi and Shaquille O’Neal onto the blockchain. Ethernity Chain aims to continue this legacy by creating a robust and scalable environment for the next generation of entertainment.

For more information about Ethernity and to join the testnet, users can visit www.ethernity.io.

About Ethernity

Ethernity is an Ethereum Layer 2 solution designed specifically for global entertainment brands. It features built-in AI-powered security and Digital Rights Management (DRM) to protect intellectual property on-chain. Leveraging its robust infrastructure and partnerships, Ethernity is set to become the premier web3 entertainment ecosystem, providing a secure, eco-friendly, and intuitive platform for the next generation of entertainment and enterprise products.

For more information, users can visit Ethernity’s: Official Website | Telegram | Twitter

About Optimism

Optimism is a project dedicated to scaling Ethereum’s technology and expanding its ability to coordinate people from across the world to build effective, decentralized power structures. The Optimism Collective builds best-in-class software for running L2 blockchains and aims to address key governance and economic challenges in the wider crypto ecosystem. The Optimism Collective is also committed to building a sustainable ecosystem through Retroactive Public Goods Funding. By rewarding the impactful projects, Optimism is scaling Ethereum’s present to provide funding for its future.

For more information, users can visit Optimism’s: Official Website | Twitter

About Gelato

Gelato is an all-in-one Ethereum Rollup as a Service Platform built without limits. Designed to be super-fast, incredibly secure, and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully serviced Layer 2 chains at a pace natively integrated with Web3’s favorite tools and services launching a production-ready web3 development environment from the Genesis block.

For more information, users can visit Gelato’s: Official Website | Telegram | Twitter

 

Contact

CMO
James Aitken
Ethernity Chain
[email protected]

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Global Peer to Peer (P2P) Lending Analysis Report 2024: Market to grow by 39% During 2023-2028, Driven by Increased Investments, Reduced Operational Costs, and Low P2P Low Interest Rates

2024-10-04T08:59:41Z

Dublin, Oct. 04, 2024 (GLOBE NEWSWIRE) -- The "Global Peer to Peer (P2P) Lending Market 2024-2028" report has been added to ResearchAndMarkets.com's offering.

The peer to peer (P2P) lending market is forecasted to grow by USD 754 billion during 2023-2028, accelerating at a CAGR of 39%

This study identifies the rise in adoption of digital loans as one of the prime reasons driving the peer to peer (P2P) lending market growth during the next few years. Also, growing popularity of P2P lending investments and low interest rates offered by P2P lenders will lead to sizable demand in the market.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by reduced operational costs of P2P lending vendors, use of advanced technologies in lending process, and rising number of small and mid-sized enterprises.

The report on the peer to peer (P2P) lending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading peer to peer (P2P) lending market vendors. Also, the peer to peer (P2P) lending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

Key Vendors

  • AS Mintos Marketplace
  • Avant LLC
  • Bondora Capital OU
  • Bridge Fintech Solutions Pvt. Ltd.
  • Enova International Inc.
  • Fairassets Technologies India Pvt. Ltd.
  • Funding Circle Holdings plc
  • Innofin Solutions Pvt. Ltd.
  • Kiva Microfunds
  • Lendbox
  • LendingClub Corp.
  • Lendingkart Finance Ltd.
  • LendingTree LLC
  • Metro Bank Plc
  • Prosper Funding LLC
  • Zopa Bank Ltd.

Key Topics Covered:

1 Executive Summary
1.1 Market overview

2 Market Landscape
2.1 Market ecosystem
2.2 Market characteristics
2.3 Value chain analysis

3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size
4.1 Global Peer To Peer (P2P) Lending Market 2018 - 2022
4.2 Business segment analysis 2018 - 2022
4.3 End-user segment analysis 2018 - 2022
4.4 Geography segment analysis 2018 - 2022
4.5 Country segment analysis 2018 - 2022

5 Five Forces Analysis
5.1 Five forces summary
5.2 Bargaining power of buyers
5.3 Bargaining power of suppliers
5.4 Threat of new entrants
5.5 Threat of substitutes
5.6 Threat of rivalry
5.7 Market condition

6 Market Segmentation by Business Segment
6.1 Market segments
6.2 Comparison by Market Segmentation by Business Segment
6.3 Traditional lending - Market size and forecast 2023-2028
6.4 Marketplace lending - Market size and forecast 2023-2028
6.5 Market opportunity by Market Segmentation by Business Segment

7 Market Segmentation by End-user
7.1 Market segments
7.2 Comparison by End-user
7.3 Individual consumer - Market size and forecast 2023-2028
7.4 Small businesses - Market size and forecast 2023-2028
7.5 Large businesses - Market size and forecast 2023-2028
7.6 Real estate - Market size and forecast 2023-2028
7.7 Market opportunity by End-user

8 Customer Landscape
8.1 Customer landscape overview

9 Geographic Landscape
9.1 Geographic segmentation
9.2 Geographic comparison

10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
10.4 Market opportunities/restraints

11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
11.3 Landscape disruption
11.4 Industry risks

12 Competitive Analysis
12.1 Companies profiled
12.2 Market positioning of companies

For more information about this report visit https://www.researchandmarkets.com/r/y2v67k

About ResearchAndMarkets.com
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