Blockchain

Ethernity Launches the First Entertainment-Focused Layer 2 Chain on Optimism’s Superchain

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    Los Angeles, United States, July 31st, 2024, Chainwire

     

    Ethernity, a pioneer in blockchain entertainment technology, announces the launch of its testnet for Ethernity Chain, a Layer 2 solution purpose-built for Fortune 500 entertainment brands. This launch positions Ethernity Chain as the Entertainment Layer within Optimism’s Superchain ecosystem, joining industry leaders such as Coinbase’s ‘Base’, Worldcoin, Zora and Camp Network. The Superchain is a network of chains that share a common tech stack, Optimism’s OP Stack, and contribute protocol fees back to the Optimism Collective.

    Ethernity Chain is uniquely designed to address the challenges faced by the global entertainment industry in adopting blockchain technology, packed with consumer-first infrastructure that harnesses all the benefits of web3 abstracting away the complexities. Enhanced by AI-powered Digital Rights Management (DRM), Ethernity Chain ensures robust IP protection, crucial for safeguarding users’ on-chain assets. Ethernity launches its testnet on Optimism’s Superchain – a unified network of chains with shared liquidity, security, communication, governance tapping into a vibrant ecosystem counting over 20 chains, 800+ Apps, and $16B TVL, leveraging Optimism’s OP Stack, deployed and hosted by Gelato RaaS.

    “By joining the Superchain, Ethernity becomes part of a community of builders dedicated to scaling Ethereum and giving back to the ecosystem,” said Urv Goel, VP and Head of Global Business Development at Optimism Unlimited. “We look forward to supporting Ethernity as they continue to innovate at the intersection of Web3 and entertainment.”

    The Ethernity Layer 2 testnet is now live, empowering developers to explore, build, test, their Applications ahead of the mainnet launch. Ethernity is actively onboarding products into its ecosystem and a number of entertainment applications like games, NFTs, RWA collectibles and interactive media projects have already partnered with Ethernity, with announcements of their launches lined up in the next few weeks.

    “Joining the Superchain ecosystem with the launch of Ethernity Chain marks a significant milestone for us,” said Marcelo Pham, Co-Founder and Chief Engineer of Ethernity. “Our goal is to bridge the gap between traditional entertainment and blockchain technology, providing a platform where major brands can thrive and innovate.”

    Ethernity Chain is supported by a network of partners committed to delivering top-tier tooling and infrastructure for developers. Ethernity Layer 2 is deployed and managed on Gelato RaaS Platform. In addition to chain infrastructure, Gelato is set to service the new Layer 2 with its suite of Web3 Cloud Services enabling zero gas UX, connect Ethernity Apps to any web2 API and bring verified onchain randomness for fair onchain sweepstakes and dynamic NFT creation. Further 3rd party infrastructure integrations will be announced soon covering everything from social logins for easy access, credit card payments, bridges, indexers and more with an aim to launch on mainnet with use-case specific developer tooling enabling entertainment brands onboard the next wave of mainstream users.

    “The entertainment industry is ripe for disruption by blockchain technology, and Gelato RaaS is proud to support Ethernity’s vision coming to life” said Luis Schliesske, co-founder of Gelato. “Our Rollup-as-a-Service platform and our suite of native integrations ensure that Ethernity can focus on building and scaling their products, while we handle the underlying technical complexities.”

    To further support the developer community, Ethernity will soon launch a Grant Program, providing funding and resources to build on the Ethernity L2. This program will offer marketing, business development, technical support, and investor connections, ensuring developers have the tools they need to succeed.

    The launch of the Ethernity testnet follows the success of Ethernity’s initiatives in bringing renowned entertainment icons like Lionel Messi and Shaquille O’Neal onto the blockchain. Ethernity Chain aims to continue this legacy by creating a robust and scalable environment for the next generation of entertainment.

    For more information about Ethernity and to join the testnet, users can visit www.ethernity.io.

    About Ethernity

    Ethernity is an Ethereum Layer 2 solution designed specifically for global entertainment brands. It features built-in AI-powered security and Digital Rights Management (DRM) to protect intellectual property on-chain. Leveraging its robust infrastructure and partnerships, Ethernity is set to become the premier web3 entertainment ecosystem, providing a secure, eco-friendly, and intuitive platform for the next generation of entertainment and enterprise products.

    For more information, users can visit Ethernity’s: Official Website | Telegram | Twitter

    About Optimism

    Optimism is a project dedicated to scaling Ethereum’s technology and expanding its ability to coordinate people from across the world to build effective, decentralized power structures. The Optimism Collective builds best-in-class software for running L2 blockchains and aims to address key governance and economic challenges in the wider crypto ecosystem. The Optimism Collective is also committed to building a sustainable ecosystem through Retroactive Public Goods Funding. By rewarding the impactful projects, Optimism is scaling Ethereum’s present to provide funding for its future.

    For more information, users can visit Optimism’s: Official Website | Twitter

    About Gelato

    Gelato is an all-in-one Ethereum Rollup as a Service Platform built without limits. Designed to be super-fast, incredibly secure, and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully serviced Layer 2 chains at a pace natively integrated with Web3’s favorite tools and services launching a production-ready web3 development environment from the Genesis block.

    For more information, users can visit Gelato’s: Official Website | Telegram | Twitter

     

    Contact

    CMO
    James Aitken
    Ethernity Chain
    [email protected]

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    Yieldmo Strengthens Executive Leadership Team with Two New Appointments

    2024-10-03T13:00:00Z

    New Roles Create More Opportunities to Enhance Digital Advertising Outcomes and Experiences with AI

    NEW YORK, Oct. 03, 2024 (GLOBE NEWSWIRE) -- Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has increased its strategic leadership team by appointing two new roles. Eddie Ishak has joined as Senior Vice President, Experience Design and Development, while Yieldmo-veteran Dan Contento has been promoted to Chief Commercial Officer. The expansion of the executive leadership team furthers Yieldmo’s path toward enhancing the digital advertising experience with AI.

    Dan Contento, newly appointed Chief Commercial Officer, has been with Yieldmo for nearly 12 years, serving in sales, operations, and business development leadership roles. Prior to his new role with the company, he led the Global Platform Development team, overseeing strategy and relationships related to Yieldmo’s Programmatic Marketplace. In his new role, Contento will be responsible for leading Yieldmo’s global commercial strategy, overseeing brand partnerships, agency development, and other operational functions. He’ll also take leadership of Yieldmo’s international expansion efforts.

    “For over a decade, Dan’s contributions to Yieldmo have been instrumental in driving our growth, especially as we’ve expanded key partnerships and continued to elevate our leadership across the industry,” said Mike Yavonditte, CEO and co-founder of Yieldmo. “His strategic thinking and hands-on approach have been invaluable, and I have no doubt that Dan’s leadership will take us to even greater heights.”

    Eddie Ishak joins Yieldmo with over two decades of experience designing professional applications and platforms within adtech, fintech, and banking industries. With A Ph.D. in Computer Science from Columbia University focused on Human-Computer Interaction, Ishak combines his technical expertise with extensive design leadership experience, aligning strategies with broader business goals. In his role, Ishak will ensure Yieldmo continues driving towards accelerating innovation and enhancing user experiences, transforming first-party data into actionable applications and predictive intelligence to empower partners to optimize their ad campaigns and drive better results.

    “At Yieldmo, we’re locked in on the opportunity to leverage AI-driven solutions that are effective and human-centric to maximize impact and align with our industry’s evolving technological needs. Eddie’s overarching mission has run parallel to ours throughout his career: creating ad experiences that respect both users and creators, fostering a healthy ecosystem,” said Teddy Jawde, Chief Product Officer and co-founder of Yieldmo. “This is an incredibly exciting, and important, moment for Yieldmo and I’m looking forward to seeing what we’ll accomplish together.”

    About Yieldmo

    Yieldmo is an advertising platform that helps brands invent creative experiences through tech and AI, using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium inventory curation. Yieldmo believes all ads should be human-centered, tailored, and provoke users' emotions and actions. Yieldmo helps brands deliver the best ad for every impression opportunity, merging creative and media for proven results. Discover more at www.yieldmo.com.

    Media Contact:
    Haley Beney
    [email protected]


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