Blockchain

Ethernity Launches the First Entertainment-Focused Layer 2 Chain on Optimism’s Superchain

Los Angeles, United States, July 31st, 2024, Chainwire

 

Ethernity, a pioneer in blockchain entertainment technology, announces the launch of its testnet for Ethernity Chain, a Layer 2 solution purpose-built for Fortune 500 entertainment brands. This launch positions Ethernity Chain as the Entertainment Layer within Optimism’s Superchain ecosystem, joining industry leaders such as Coinbase’s ‘Base’, Worldcoin, Zora and Camp Network. The Superchain is a network of chains that share a common tech stack, Optimism’s OP Stack, and contribute protocol fees back to the Optimism Collective.

Ethernity Chain is uniquely designed to address the challenges faced by the global entertainment industry in adopting blockchain technology, packed with consumer-first infrastructure that harnesses all the benefits of web3 abstracting away the complexities. Enhanced by AI-powered Digital Rights Management (DRM), Ethernity Chain ensures robust IP protection, crucial for safeguarding users’ on-chain assets. Ethernity launches its testnet on Optimism’s Superchain – a unified network of chains with shared liquidity, security, communication, governance tapping into a vibrant ecosystem counting over 20 chains, 800+ Apps, and $16B TVL, leveraging Optimism’s OP Stack, deployed and hosted by Gelato RaaS.

“By joining the Superchain, Ethernity becomes part of a community of builders dedicated to scaling Ethereum and giving back to the ecosystem,” said Urv Goel, VP and Head of Global Business Development at Optimism Unlimited. “We look forward to supporting Ethernity as they continue to innovate at the intersection of Web3 and entertainment.”

The Ethernity Layer 2 testnet is now live, empowering developers to explore, build, test, their Applications ahead of the mainnet launch. Ethernity is actively onboarding products into its ecosystem and a number of entertainment applications like games, NFTs, RWA collectibles and interactive media projects have already partnered with Ethernity, with announcements of their launches lined up in the next few weeks.

“Joining the Superchain ecosystem with the launch of Ethernity Chain marks a significant milestone for us,” said Marcelo Pham, Co-Founder and Chief Engineer of Ethernity. “Our goal is to bridge the gap between traditional entertainment and blockchain technology, providing a platform where major brands can thrive and innovate.”

Ethernity Chain is supported by a network of partners committed to delivering top-tier tooling and infrastructure for developers. Ethernity Layer 2 is deployed and managed on Gelato RaaS Platform. In addition to chain infrastructure, Gelato is set to service the new Layer 2 with its suite of Web3 Cloud Services enabling zero gas UX, connect Ethernity Apps to any web2 API and bring verified onchain randomness for fair onchain sweepstakes and dynamic NFT creation. Further 3rd party infrastructure integrations will be announced soon covering everything from social logins for easy access, credit card payments, bridges, indexers and more with an aim to launch on mainnet with use-case specific developer tooling enabling entertainment brands onboard the next wave of mainstream users.

“The entertainment industry is ripe for disruption by blockchain technology, and Gelato RaaS is proud to support Ethernity’s vision coming to life” said Luis Schliesske, co-founder of Gelato. “Our Rollup-as-a-Service platform and our suite of native integrations ensure that Ethernity can focus on building and scaling their products, while we handle the underlying technical complexities.”

To further support the developer community, Ethernity will soon launch a Grant Program, providing funding and resources to build on the Ethernity L2. This program will offer marketing, business development, technical support, and investor connections, ensuring developers have the tools they need to succeed.

The launch of the Ethernity testnet follows the success of Ethernity’s initiatives in bringing renowned entertainment icons like Lionel Messi and Shaquille O’Neal onto the blockchain. Ethernity Chain aims to continue this legacy by creating a robust and scalable environment for the next generation of entertainment.

For more information about Ethernity and to join the testnet, users can visit www.ethernity.io.

About Ethernity

Ethernity is an Ethereum Layer 2 solution designed specifically for global entertainment brands. It features built-in AI-powered security and Digital Rights Management (DRM) to protect intellectual property on-chain. Leveraging its robust infrastructure and partnerships, Ethernity is set to become the premier web3 entertainment ecosystem, providing a secure, eco-friendly, and intuitive platform for the next generation of entertainment and enterprise products.

For more information, users can visit Ethernity’s: Official Website | Telegram | Twitter

About Optimism

Optimism is a project dedicated to scaling Ethereum’s technology and expanding its ability to coordinate people from across the world to build effective, decentralized power structures. The Optimism Collective builds best-in-class software for running L2 blockchains and aims to address key governance and economic challenges in the wider crypto ecosystem. The Optimism Collective is also committed to building a sustainable ecosystem through Retroactive Public Goods Funding. By rewarding the impactful projects, Optimism is scaling Ethereum’s present to provide funding for its future.

For more information, users can visit Optimism’s: Official Website | Twitter

About Gelato

Gelato is an all-in-one Ethereum Rollup as a Service Platform built without limits. Designed to be super-fast, incredibly secure, and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully serviced Layer 2 chains at a pace natively integrated with Web3’s favorite tools and services launching a production-ready web3 development environment from the Genesis block.

For more information, users can visit Gelato’s: Official Website | Telegram | Twitter

 

Contact

CMO
James Aitken
Ethernity Chain
[email protected]

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Brazil Ecommerce Market Databook 2024: An $87.6 Billion Industry by 2028 - 100+ KPIs on Verticals, Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics

2024-09-30T13:09:45Z

Dublin, Sept. 30, 2024 (GLOBE NEWSWIRE) -- The "Brazil Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update" report has been added to ResearchAndMarkets.com's offering.

The E-commerce market in Brazil is expected to grow by 10.10% on annual basis to reach US$62.6 billion in 2024. Medium to long term growth story of E-commerce industry in Brazil promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 8.75% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$56.9 billion in 2023 to reach US$87.6 billion by 2028.

This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in Brazil. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in Brazil.

The growing competitive landscape is also driving the trend of mergers and acquisitions in the sector, as firms seek to improve their product while strengthening their position in the market. Furthermore, e-commerce firms are also raising capital rounds to expand in the Brazilian market. Overall, the publisher maintains a positive growth outlook for the B2C e-commerce industry in Brazil over the next three to four years.

Firms are entering into acquisition deals to grow their presence in the Brazilian e-commerce market

The e-commerce industry is poised for strong growth over the next three to four years in Brazil. Consequently, firms are entering into acquisition deals to grow their presence in the market.

  • Nuvemshop, in December 2023, acquired Perfit to enhance its sales and efficiency in marketing campaigns. Perfit is a standout choice for those seeking marketing automation solutions. Their tools make it easy to efficiently manage, segment, and send personalized communications to contact lists or email databases. Furthermore, Perfit also makes use of artificial intelligence to optimize marketing campaigns. The addition of Perfit is, therefore, expected to help Nuvemshop further strengthen its position in the Brazilian market over the next three to four years.
  • Shopee, the e-commerce arm operated by Singapore-based firm Sea, also entered into an acquisition deal with Brazilian fintech firm Blu in December 2023. The deal is part of the firm's strategy to accelerate growth in Brazil. The acquisition will enable Shopee to end its partnership with a local firm through which it currently offers credit to consumers. In Brazil, Shopee has more than 3 million merchants and the firm also gained approval from the central bank to operate as a payment institution in 2022. With a low-cost marketplace strategy, Shopee has been gaining strong popularity among online shoppers in Brazil.

These collaborations are expected to further strengthen the position of Nuvemshop and Shopee in the Brazilian market over the medium term. As the competitive landscape continues to grow, the publisher expects more such acquisition deals to take place in the Brazilian e-commerce industry.

Chinese e-commerce giants are eyeing global expansion, including key Latin American markets

Brazil, alongside other Latin American markets, is offering strong growth opportunities in the e-commerce sector. To tap into the regional market, Chinese firms have announced significant investments in the region, including in Brazil.

  • Shein, for instance, has announced plans to make Brazil its export hub for the rest of the region. The firm revealed that it will invest US$150 million in developing a manufacturing network in Brazil. Shein is also planning to expand its network of 336 suppliers to 2,000 manufacturing partners in Latin America over the next three years.
  • Shein's expansion in Latin America comes amid criticism of the Chinese brand for avoiding import taxes, a tactic it has also used in the United States. In Brazil, import taxes are applicable to items valued up to US$50, but with Shein's local manufacturing capabilities, the brand can keep offering affordable domestic shipping.

From the short to medium-term perspective, the publisher expects more global firms, including Chinese giants like Temu and TikTok to increase their investment in the Brazilian e-commerce market. This will drive the competitive landscape, while also supporting the sector growth over the medium term.

E-commerce startups are raising capital to finance regional expansion, including in Brazil, in 2024

To drive market penetration and tap into the growing market size, e-commerce startups are seeking venture capital and private equity funding. This trend is projected to gain further momentum in 2024.

  • Zubale, the e-commerce startup, announced that the firm had raised US$25 million in November 2023. The firm is planning to deploy the fresh capital towards its expansion plan in Brazil and Mexico. The firm initially began by connecting gig workers with stores or warehouses to help with tasks like packaging and deliveries. Now, it has expanded its services to provide logistics support and customer-facing software for businesses.
  • The firm is now looking to expand its reach beyond grocery stores and pharmacies. It is seeking to tap into clothing stores, pet chains, and electronics chains. In Brazil, the firm has a presence in 40 cities already. The fresh capital will enable Zubale to further speed up its penetration in the fast-growing Brazilian e-commerce market, driving revenue growth for the firm over the medium term.

Key Attributes:

Report AttributeDetails
No. of Pages110
Forecast Period2024 - 2028
Estimated Market Value (USD) in 2024$62.62 Billion
Forecasted Market Value (USD) by 2028$87.6 Billion
Compound Annual Growth Rate8.7%
Regions CoveredBrazil


Scope


Brazil Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Brazil User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Brazil Ecommerce Market Share by Key Players

  • Brazil Retail Shopping Ecommerce Market Share by Key Players
  • Brazil Travel Ecommerce Market Share by Key Players
  • Brazil Food Service Ecommerce Market Share by Key Players
  • Amazon Brazil
  • Americanas
  • Casas Bahia
  • Magazine Luiza
  • Mercado Livre
  • 99Food
  • iFood
  • James Delivery
  • Rappi
  • Uber Eats
  • AJ Mobilidade
  • CVC Brasil
  • Decolar Brasil
  • Flytour

Brazil Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis

  • Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Brazil Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Brazil Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Brazil Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Brazil Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Website Based
  • Live Streaming

Brazil Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis

  • Cross Border
  • Domestic

Brazil Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis

  • Mobile
  • Desktop

Brazil Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Brazil Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Brazil Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Brazil Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

For more information about this report visit https://www.researchandmarkets.com/r/ysaobj

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