The $3B NBO Opportunity Banks that implement AI-driven Next Best Offer (NBO) systems see 18–35% higher acceptance rates on recommendations (McKinsey, 2024). Yet, 74% of banks still rely on manual rules like “Offer a credit card to customers with $5K+ deposits”—missing real-time signals like browsing behavior or life events. This[Read More…]
Retail Banking
How AI-Powered Customer Segmentation is Transforming Retail Banking
Introduction: The $1 Trillion Personalization Opportunity In 2024, McKinsey found that banks using AI-driven customer segmentation achieve 10–30% higher conversion rates on targeted offers compared to traditional rule-based methods. Yet, 82% of bank executives admit their teams struggle to identify relevant customer segments (Dataiku, 2024), leading to wasted marketing spend[Read More…]
Recent Comments