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Polkadot Enhances Decentralization in Ecosystem Growth With the Launch of PolkaPort East in Hong Kong

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    HK, HK, June 5th, 2024, Chainwire

    Web3 Foundation, the entity supporting the growth of the Polkadot ecosystem, has awarded a grant to PolkaPort East. The Decentralized Futures (DF) grant is designed to help further decentralize Polkadot while spearheading technical, community, and broader ecosystem adoption.

    PolkaPort East is an independent entity leading investor relations and growth initiatives for Polkadot centered on Hong Kong and the Greater Bay Area. The DF grant from the Web3 Foundation is the first such award to be received by an organization working in Asia.

    The grant will support PolkaPort East’s goals of leading investor relations and growth for Polkadot in the region. Its mandate also includes promoting Polkadot and its technology, and acting as a key regional driver of capital into the ecosystem.

    Max Rebol, co-founder of PolkaPort East and CEO of Harbour Industrial Capital, a Polkadot-focused VC fund, said: “The launch of PolkaPort East comes at a crucial moment for Polkadot. It represents a critical step towards increasing the network’s decentralization while strengthening the ecosystem’s strategic position in Hong Kong. Thibault Perréard, also a co-founder who heads up strategy for Bifrost, a leading Polkadot parachain added: “With the support of the DF grant, PolkaPort East will be tapping into the thriving innovation hubs of Hong Kong and the Greater Bay Area while engaging and fostering relationships with local governments, global enterprises and capital allocators of the region.” 

    Vincent Chan, the third co-founder of PolkaPort East who formerly led growth initiatives at Parity Technologies, explained that following the receipt of the DF grant, the initiative will seek to attract participants to the Polkadot ecosystem across Asia. These include projects and developers looking to build on Polkadot, Polkadot-native VCs, funds, and capital allocators, as well as general web3 investors. It will also target Asian university blockchain collectives and associations, fintechs seeking to enter web3, and local government exploring the use of blockchain technology.

    Speaking on behalf of the Web3 Foundation, David Hawig, the Director of Ecosystem, stated “The Web3 Foundation is thrilled to support the Polkaport East initiative through a Decentralized Futures grant. This project exemplifies our commitment to fostering decentralized access and innovation within the Polkadot ecosystem. We believe Polkaport East will play a pivotal role in enhancing connectivity and empowering the community in Hong Kong, driving forward the vision of a truly decentralized internet.”

    About Decentralized Futures 

    The DF initiative developed by Web3 Foundation is designed to kickstart independent teams and initiative that will drive Polkadot’s success. It was established in 2023 following the restructuring of Parity Technologies which offloaded responsibilities for investor relations, growth and marketing to focus solely on technical development.

    Through the DF program, funding is available for Polkadot-focused organizations that aim to generate profit, as well as for non-profits that have a strategy to secure ongoing financing through Polkadot’s onchain treasury system. An initial $20M plus 5M DOT tokens have been allocated to Decentralized Futures to expand the Polkadot ecosystem.

    About PolkaPort East

    Based in Hong Kong, PolkaPort East is an organization tasked with spurring adoption of the Polkadot ecosystem in Asia with a focus on Hong Kong and the Greater Bay Area. By working with different entities ranging from developers to investors, PolkaPort East will help to fuel adoption of web3 technology and onboard new users to Polkadot.

    Contact

    DIrector
    Thibault Perréard
    Polkaport East
    [email protected]

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    Yieldmo Strengthens Executive Leadership Team with Two New Appointments

    2024-10-03T13:00:00Z

    New Roles Create More Opportunities to Enhance Digital Advertising Outcomes and Experiences with AI

    NEW YORK, Oct. 03, 2024 (GLOBE NEWSWIRE) -- Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has increased its strategic leadership team by appointing two new roles. Eddie Ishak has joined as Senior Vice President, Experience Design and Development, while Yieldmo-veteran Dan Contento has been promoted to Chief Commercial Officer. The expansion of the executive leadership team furthers Yieldmo’s path toward enhancing the digital advertising experience with AI.

    Dan Contento, newly appointed Chief Commercial Officer, has been with Yieldmo for nearly 12 years, serving in sales, operations, and business development leadership roles. Prior to his new role with the company, he led the Global Platform Development team, overseeing strategy and relationships related to Yieldmo’s Programmatic Marketplace. In his new role, Contento will be responsible for leading Yieldmo’s global commercial strategy, overseeing brand partnerships, agency development, and other operational functions. He’ll also take leadership of Yieldmo’s international expansion efforts.

    “For over a decade, Dan’s contributions to Yieldmo have been instrumental in driving our growth, especially as we’ve expanded key partnerships and continued to elevate our leadership across the industry,” said Mike Yavonditte, CEO and co-founder of Yieldmo. “His strategic thinking and hands-on approach have been invaluable, and I have no doubt that Dan’s leadership will take us to even greater heights.”

    Eddie Ishak joins Yieldmo with over two decades of experience designing professional applications and platforms within adtech, fintech, and banking industries. With A Ph.D. in Computer Science from Columbia University focused on Human-Computer Interaction, Ishak combines his technical expertise with extensive design leadership experience, aligning strategies with broader business goals. In his role, Ishak will ensure Yieldmo continues driving towards accelerating innovation and enhancing user experiences, transforming first-party data into actionable applications and predictive intelligence to empower partners to optimize their ad campaigns and drive better results.

    “At Yieldmo, we’re locked in on the opportunity to leverage AI-driven solutions that are effective and human-centric to maximize impact and align with our industry’s evolving technological needs. Eddie’s overarching mission has run parallel to ours throughout his career: creating ad experiences that respect both users and creators, fostering a healthy ecosystem,” said Teddy Jawde, Chief Product Officer and co-founder of Yieldmo. “This is an incredibly exciting, and important, moment for Yieldmo and I’m looking forward to seeing what we’ll accomplish together.”

    About Yieldmo

    Yieldmo is an advertising platform that helps brands invent creative experiences through tech and AI, using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium inventory curation. Yieldmo believes all ads should be human-centered, tailored, and provoke users' emotions and actions. Yieldmo helps brands deliver the best ad for every impression opportunity, merging creative and media for proven results. Discover more at www.yieldmo.com.

    Media Contact:
    Haley Beney
    [email protected]


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