Fintechs

Key Points to Consider Before Entering into a Bank-Fintech Partnership

Key points to consider before entering into a Bank-Fintech partnership

In a world where digital banking is becoming the norm, traditional banks are partnering with Fintech companies to survive. While this can be a great move for both businesses, forging a successful partnership between banks and fintech companies isn’t always easy.

Big banks are not known for their risk-taking ability. However, as the digital revolution makes its way through finance and continues to take market share from banks, taking risks becomes a necessity. As a result, many banks are looking towards fintech startups to partner with in an effort to remain competitive. This move makes financial sense for both parties.

Banks can use their infrastructure and capital to finance fintech startups’ innovation while taking advantage of the startup’s agility. On the other hand, fintech companies have access to banking licenses and a large customer base that they wouldn’t have otherwise had if they were to go it alone.

While this symbiotic relationship is important for any bank and fintech company looking to succeed, it isn’t always easy. From differing business models to vastly different cultures and complex compliance requirements; establishing a successful banking and fintech relationship requires careful planning and consideration.

So let us look at three key factors that banks and fintechs should consider before entering into a partnership.

Regulators

Relationship with regulators is a major point that should be considered by both banks and fintechs before getting into any sort of partnership.

Before partnering with a fintech company, it’s important for banks to consider how well they are regulated. Fintechs must follow federal and state laws, so it’s important to make sure your potential partner is in good standing with the right regulators. If you are a bank then you should also ask the following three questions about how your fintech partner plans to manage regulatory obstacles that are likely to come up in the future.

  • What steps will they take to keep track of and follow the regulations as they change?
  • What legal requirements apply to their present services?
  • Is their software licensed or certified, and what licenses or certifications are they required to have?

Managing compliance can be a daunting task for both banks and fintechs. In order to make sure that the relationship is successful, it’s important for both parties to take the necessary steps to manage compliance. This includes appointing an in-house expert or nominating a senior member of your team to build a relationship with regulatory bodies. It’s also important for banks to develop a vendor management program with oversight over their partners.

Data Security

Data security is a major concern for both banks and fintech companies. In order to ensure a successful partnership, it’s important for both parties to take the necessary steps to protect data.  What sort of security measures do your fintech partners have in place? How does data security tie into existing policies and procedures, and what sort of protection is in place for sensitive customer data? These are all questions that banks should ask prior to any partnership.

However, data security is just one aspect of data protection. It is also important for both banks and fintechs to know how their partners intend to deal with a data breach once it happens.  Is there a plan in place to minimize damage and prevent it from happening again? What would they do if the worst does happen, and how would they inform their customers and partners? These are all questions that need to be answered before entering into any sort of partnership.

The team

Getting to know the team that is running the fintech you are investing in is one of the most important tasks.

The human factor is always overlooked in fintech. We can understand why sometimes, given the amount of money involved and the complexities involved which requires expertise in the field of finance or data science, but it cannot be denied that at least some degree of emotional intelligence would be required. It’s quite easy to look past this fact when real-world use cases are being delivered.

For a bank that is getting into a partnership with a fintech, particularly a young one, it is absolutely vital to analyze the team behind the idea.

First, they should look at the business leadership itself. On this, should be the founders and key people running the daily affairs of the fintech company. They need to do a proper background check and analyze how competent and well-connected these leaders are.

Second, banks need to take a close look at their product development team and ensure that they have the right mix of people with a solid product vision.

In this regard, having a technical co-founder, product managers and software engineers is ideal.

Third, banks need to look at the customer support and marketing teams of the fintech company. Do they have a good understanding of the market challenges? Is their digital presence strong enough? Finally, they should take a close look at how well they have been able to market themselves, how much brand awareness they have been able to generate and what sort of customers they have attracted.

The fact is that a bank partnering with a fintech doesn’t only want the technology or product offering from them, it’s also looking for a strong team with an understanding of its own business needs.

The benefits of partnering with a fintech company are clear, but it’s important to take the time to do your due diligence before entering into any agreement. Make sure you have a clear understanding of the relationship with regulators, data security measures in place, and who will be running the show. With careful planning, both banks and fintech companies can reap the rewards of a fruitful partnership.

Key Points to Consider Before Entering into a Bank-Fintech Partnership

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The Awareness Group (TAG) and Freedom Holdings Close Reverse Merger Agreement

2024-09-18T11:00:00Z
  • Led by industry veteran Pablo Diaz, TAG is an emerging alternative energy company with solar, blockchain, marketing and fintech assets
  • The TAG GRID will form the foundation of an aggressive organic and inorganic growth strategy to provide an all-inclusive, all-encompassing solution to commercial and residential customers within the alternative energy space

SCOTTSDALE, Ariz., Sept. 18, 2024 (GLOBE NEWSWIRE) -- The Awareness Group LLC (TAG), founder of the TAG GRID and an emerging player in the alternative energy space, and Freedom Holdings, Inc. (OTC PINK: FHLD), an SEC-reporting company, today announced the companies closed a reverse merger transaction whereby TAG became a wholly owned and operating subsidiary of Freedom Holdings, Inc.

Pablo Diaz, CEO of TAG commented, “As a public company, we can now move forward with our aggressive and unique growth strategy to build a leading business within the Alternative Energy sector. In the coming months, we will unveil the details of our growth strategy and the key business and corporate development initiatives that will enable us to successfully drive growth through the TAG GRID and create shareholder value. We look forward to keeping investors, partners, customers and employees updated as the business develops.”

Key Merger Terms

  • TAG shareholders will obtain the ability to control 89.5% of FHLD through a restated Series A Preferred class of stock;
  • TAG CEO Pablo Diaz and the TAG management team will take over as the executive team for FHLD;
  • TAG will assume control of the FHLD board and appoint its existing board members, Pablo Diaz, Marco Rubin and Brooks Holcomb, to the FHLD board.

The TAG GRID
TAG is introducing the next evolution of a growth model pioneered by Diaz in two prior public ventures that drove strong revenue growth within the first year of implementation. The TAG GRID puts TAG at the center of all key areas of solar project development. This unique model helps each part of the ecosystem grow through robust, simple-to-use technology platforms. The TAG GRID encompasses:

  • The TAG Dealer Program is a national network of over 500+ sales agents to which TAG will provide deal support;
  • TAG Financial Services provides access to industry-leading lending solutions for residential and commercial projects;
  • TAG Distribution provides materials procurement for all TAG-funded projects;
  • The TAG Contractor Program provides design and installation solutions through its national network of 119 residential and commercial solar construction and installation contractors;
  • The TAG Broker Program incentivizes brokers to bring their deals, customers and partners into the TAG GRID.

Additionally, TAG brings a carbon credits validation and trading platform and an alternative energy crypto incentive program that enables network members and end customers to further benefit financially from the TAG GRID.

Forward-Looking Statements:
This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's respective filings at www.sec.gov and www.otcmarkets.com.

About TAG
Innovation is at the heart of The Awareness Group (TAG). We are building the TAG GRID, a comprehensive national platform for alternative energy services and solutions targeting commercial and residential customers. With a unique growth model, TAG has acquired five companies across the alternative energy space, ranging from fintech for national residential and commercial project funding solutions, solar lead generation, sales and installation services to blockchain and a digital carbon and renewable energy credits marketplace. TAG is structured for organic growth, complemented by a highly synergistic corporate development strategy focused on expanding current business lines and adding innovative technologies. The Company aims to quickly build a profitable, multi-$100 million company over the next few years and create significant value for customers, employees, partners, and current and prospective investors. For more information, please visit us at https://www.awarenessgroup.llc/

Investor Relations and Media Contact:
Brian Siegel, IRC®, M.B.A.
Senior Managing Director
Hayden IR
(346) 396-8696
brian@haydenir.com


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