Fintechs

Banks and Virtual Assistants | Are The Banks Following The Fintechs or Staying Behind?

Banks and Virtual Assistants

Banks have been around for centuries, and in that time they’ve seen a lot of change. But in today’s digital age, the stakes are higher than ever before.

Banks need to adapt or they’ll find themselves outpaced by fintech companies who can offer innovative products and services quickly and efficiently. fortunately, banks are embracing digital change with the help of fintech companies.

Here’s how they’re doing it.

AI and Virtual Assistants

According to IoT analytics, by 2025 the world will see around 27 billion connected devices. As such, more and more consumers are looking for convenience – which means it’s vital for banks to be able to provide this type of service if they want to stay ahead of the competition. Nowhere is this need more apparent than with automated assistants, or virtual assistants.

However before we proceed to look at how banks are using virtual assistants, let us first look at the very clear concerns that exist with the mass adoption of A.I.

One of the biggest drawbacks of using AI for banks is that it can lead to biased decision-making. For example, if a bank uses AI to decide whether or not to approve a loan, the algorithm may be biased against certain demographics, such as women or minorities.

Another drawback of using AI for banks is that it can be expensive. Banks need to invest in the technology and staff who can maintain and operate it. Additionally, banks need to ensure that their data is secure and protected from hackers.

There’s always the risk that AI will make mistakes. If an AI system makes a bad decision, it could cost the bank money or even cause it to lose customers.

Finally, the biggest drawback or at least a talking point, for now, is the impact of AI on the human workforce. If banks and other businesses adopt AI-based workflows, this will lead to a significant reduction in the human workforce, leading to unemployment. While this has always been a clear concern related to automation, it has not been able to impede the speed at which AI is “taking over”.

What is a Virtual Assistant?

A virtual assistant is an artificial intelligence-based software program that performs tasks or services for a user. Virtual assistants can be used for a variety of purposes, such as scheduling appointments, managing to-do lists, and providing customer service.

Virtual Assistants are cost-effective?

The number of mergers and acquisitions of banks and fintechs has gone up in the last few years. Banks have now come to a full realization that they can no longer overlook the fintech revolution because it is directly impacting their business.

As a result, many banks are acquiring fintech firms and incorporating their products and services to manage both back and front end activities. Some banks are taking matters into their own hand by diversifying into the fintech sector by developing in-house solutions.

Whatever the case, fintech is taking over the banking industry. One of the first use cases that we saw of fintech in banking is the widespread use of virtual assistants.

Banks are saving money with virtual assistants by automating processes that would otherwise require human employees. For example, a virtual assistant can be used to answer customer inquiries, which can reduce the need for bank employees to handle customer service calls. Virtual assistants can also be used to monitor account balances and transactions, which can help banks prevent fraud.

How are banks using virtual assistants?

Banks can use virtual assistants in a number of ways, but most often they provide them to customers as:

  • A personal assistant for banking and financial needs (such as paying bills and checking account balances)
  • An advisor that provides personalized insights into the user’s finances (for instance, suggestions as to where a user can save money)
  • A concierge for completing tasks the bank doesn’t normally handle (for instance, booking travel or managing car loans)

With these services readily available to their customers, banks are able to stay competitive without sacrificing convenience.

Uses Cases of Virtual Assistants

Fintech companies like Kasisto, for example, take advantage of advances in artificial intelligence (AI) to create virtual assistants that can communicate directly with customers. One such assistant is KAI, an intelligent assistant that uses natural language processing and machine learning to answer questions about banking and personal finance issues. The data collected by KAI is then anonymized and provided to banks so that they can improve their products.

Analysts predict that virtual assistants will become even more popular in the future. We are already seeing them everywhere, including on the web, at home, in cars, and on phones in the form of Siri and Alexa.

Another example is Ally Bank. The bank has developed Ally Assist, which is a text and voice-based AI assistant for their mobile banking application. Ally Assist can be used to answer customer inquiries such as information requests, payments, deposits and transfers. Ally Assist uses machine learning to learn from its users and then it builds upon its data to anticipate user needs.

Bank of America has a number of AI applications that it uses for a variety of purposes. These include fraud detection, providing customer service, and increasing efficiency. The bank also uses IBM’s Watson to provide customer service agents with an intuition engine, which helps them better understand and react to customers’ needs.

Erica is an artificial intelligence-powered customer service representative for Bank of America. It can answer customer questions and help them with their banking needs.

With all of this said, one thing is clear: banks are quickly adapting in order to keep up with competition from fintech companies. Virtual assistants are one way and as things progress, we may see banks changing their form altogether in the future.

Banks and Virtual Assistants

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Luxury Streetwear Brand Ryoko Rain® is an Official Collaboration Partner for Athlos NYC Track Event

2024-09-20T13:15:00Z

Olympian Alaysha Johnson will debut the company’s signature-designed shorts, shirt, and jacket before the premier all-women’s track event, featuring the fastest women in the world and awarding the largest prize purse ever for a women’s only track event

NEW YORK, Sept. 20, 2024 (GLOBE NEWSWIRE) -- Ryoko Rain, the luxury sportswear brand synonymous with butterfly designs and distinct patterned mesh shorts, has partnered with Athlos NYC to launch an exclusive apparel collaboration collection for the upcoming all-women’s track meet taking place at Icahn Stadium in New York on September 26, 2024 at 7pm ET. The collaboration features a custom line of high-quality mesh shorts, a shirt, and a jacket designed by Founder and Creative Director Garrett James. Debuting the apparel line is Olympian track star and Athlos NYC competitor Alaysha Johnson.

The collaboration between ATHLOS and Ryoko Rain celebrates the synergy of athletic performance and personal expression with Ryoko Rain’s deep-rooted cultural and design narrative and Athlos’ commitment to providing a platform for women athletes to shine on and off the track. The collection features three items: high-quality mesh shorts in Athlos NYC brand colors, a timestamp, a soundwave design, and Ryoko Rain’s logo mark with a butterfly; a limited edition Ryoko Rain cutoff shirt featuring Alaysha Johnson in full sprint surrounded by butterflies; and, lastly, a black work jacket—a Ryoko Rain signature item. Fans can purchase the limited edition shorts onsite at Athlos NYC, while the shirt and jacket will be available for a limited time on Ryoko Rain’s website.

“This collaboration is a testament to how style and athleticism intersect, with gear designed for movement and a visual story inspired by the female athletes and Ryoko Rain’s origins,” said Kayla Green, CMO of ATHLOS. “We look forward to showcasing the speed, music and design of Athlos NYC with like-minded brands, like Ryoko Rain, to provide new opportunities for the women’s running community.”

Alaysha Johnson and Ryoko Rain: A Perfect Match
Johnson, an Olympic hurdler known for her incredible discipline and dedication, is the face of the new Ryoko Rain and ATHLOS apparel line. Her drive and passion align with James’ vision of luxury street and athleticwear. In the 100-meter hurdles, Johnson earned a spot in the Paris Olympic Games after running a personal-best time in shoes borrowed from a fellow hurdler and in a uniform she designed herself at the U.S. Olympic track and field trials.

“I’m excited to team up with Ryoko Rain for this special line,” said Johnson. “The designs are not only stylish but also carry a deeper meaning. It feels empowering to wear something that reflects a sense of purpose, community, and the pursuit of excellence—values I live by in my sport.”

Metamorphosis: The Ryoko Rain Story
Ryoko Rain was founded by Garrett James in 2021, whose vision is shaped by the legacy of his Japanese heritage and the family values passed down from previous generations. This cultural influence is central to Ryoko Rain’s aesthetic and purpose, as each garment is designed to tell a story of transformation, resilience, and community. The brand’s signature butterfly symbol—representing growth, change, and new beginnings—embodies the essence of James’ family legacy, particularly inspired by the experiences of his two eldest daughters, River Ryoko and Alba Rain.

James explains, “Ryoko Rain is about more than just clothes; it’s about expressing our roots and honoring the journey. Partnering with ATHLOS, we’re blending fashion, sports and music to represent something much deeper—our shared experiences, ambitions, where we all come from and where we are going.”

View the Athlos x Ryoko Rain collection HERE
Ryoko Rain Electronic Press Kit HERE

About Ryoko Rain:
Ryoko Rain, founded by Garrett James, is a luxury street and athleticwear brand rooted in Japanese heritage and values of family, tradition, and community. Established in 2021, Ryoko Rain’s signature butterfly symbol, quality and innovative design have propelled it to the forefront of streetwear fashion. Worn by the biggest names in sports and entertainment, the brand has evolved into more than a clothing line; it’s a story of people, community, evolution and purpose. Learn more at www.ryokorain.com.

About ATHLOS:
ATHLOS is a first-of-its-kind track invitational bringing together the fastest women in the world to compete for the largest prize purse ever for a women's-only track event. ATHLOS provides fans a unique way to experience and celebrate the world's fastest women, marrying the competition of a track meet with the entertainment of a music festival to fully celebrate these incredible athletes as they reach for new heights in the sport. For more information, visit ATHLOS.com

About Seven Seven Six:
Seven Seven Six is an early-stage venture capital firm with over $900mm of AUM as of 12/31/2023 and is focused on the intersection of product and people. Powered by the operating system Cerebro, at its heart, 776 is a technology company that deploys capital. The firm was founded in 2020 by Reddit co-founder Alexis Ohanian. Seven Seven Six invests across sectors, with investments spanning the creator economy, space, climate tech, sports, fintech, web3, healthcare, collectibles, AI, and more. For more information, visit https://sevensevensix.com/.

Media Contact

Dan Nasitka
dnasitka@rocketlaunchagency.com
(714) 694-7195

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1c3d9588-0c04-45af-adfa-1d37eeb133dd


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