Fintechs

Banks and Virtual Assistants | Are The Banks Following The Fintechs or Staying Behind?

Banks and Virtual Assistants

Banks have been around for centuries, and in that time they’ve seen a lot of change. But in today’s digital age, the stakes are higher than ever before.

Banks need to adapt or they’ll find themselves outpaced by fintech companies who can offer innovative products and services quickly and efficiently. fortunately, banks are embracing digital change with the help of fintech companies.

Here’s how they’re doing it.

AI and Virtual Assistants

According to IoT analytics, by 2025 the world will see around 27 billion connected devices. As such, more and more consumers are looking for convenience – which means it’s vital for banks to be able to provide this type of service if they want to stay ahead of the competition. Nowhere is this need more apparent than with automated assistants, or virtual assistants.

However before we proceed to look at how banks are using virtual assistants, let us first look at the very clear concerns that exist with the mass adoption of A.I.

One of the biggest drawbacks of using AI for banks is that it can lead to biased decision-making. For example, if a bank uses AI to decide whether or not to approve a loan, the algorithm may be biased against certain demographics, such as women or minorities.

Another drawback of using AI for banks is that it can be expensive. Banks need to invest in the technology and staff who can maintain and operate it. Additionally, banks need to ensure that their data is secure and protected from hackers.

There’s always the risk that AI will make mistakes. If an AI system makes a bad decision, it could cost the bank money or even cause it to lose customers.

Finally, the biggest drawback or at least a talking point, for now, is the impact of AI on the human workforce. If banks and other businesses adopt AI-based workflows, this will lead to a significant reduction in the human workforce, leading to unemployment. While this has always been a clear concern related to automation, it has not been able to impede the speed at which AI is “taking over”.

What is a Virtual Assistant?

A virtual assistant is an artificial intelligence-based software program that performs tasks or services for a user. Virtual assistants can be used for a variety of purposes, such as scheduling appointments, managing to-do lists, and providing customer service.

Virtual Assistants are cost-effective?

The number of mergers and acquisitions of banks and fintechs has gone up in the last few years. Banks have now come to a full realization that they can no longer overlook the fintech revolution because it is directly impacting their business.

As a result, many banks are acquiring fintech firms and incorporating their products and services to manage both back and front end activities. Some banks are taking matters into their own hand by diversifying into the fintech sector by developing in-house solutions.

Whatever the case, fintech is taking over the banking industry. One of the first use cases that we saw of fintech in banking is the widespread use of virtual assistants.

Banks are saving money with virtual assistants by automating processes that would otherwise require human employees. For example, a virtual assistant can be used to answer customer inquiries, which can reduce the need for bank employees to handle customer service calls. Virtual assistants can also be used to monitor account balances and transactions, which can help banks prevent fraud.

How are banks using virtual assistants?

Banks can use virtual assistants in a number of ways, but most often they provide them to customers as:

  • A personal assistant for banking and financial needs (such as paying bills and checking account balances)
  • An advisor that provides personalized insights into the user’s finances (for instance, suggestions as to where a user can save money)
  • A concierge for completing tasks the bank doesn’t normally handle (for instance, booking travel or managing car loans)

With these services readily available to their customers, banks are able to stay competitive without sacrificing convenience.

Uses Cases of Virtual Assistants

Fintech companies like Kasisto, for example, take advantage of advances in artificial intelligence (AI) to create virtual assistants that can communicate directly with customers. One such assistant is KAI, an intelligent assistant that uses natural language processing and machine learning to answer questions about banking and personal finance issues. The data collected by KAI is then anonymized and provided to banks so that they can improve their products.

Analysts predict that virtual assistants will become even more popular in the future. We are already seeing them everywhere, including on the web, at home, in cars, and on phones in the form of Siri and Alexa.

Another example is Ally Bank. The bank has developed Ally Assist, which is a text and voice-based AI assistant for their mobile banking application. Ally Assist can be used to answer customer inquiries such as information requests, payments, deposits and transfers. Ally Assist uses machine learning to learn from its users and then it builds upon its data to anticipate user needs.

Bank of America has a number of AI applications that it uses for a variety of purposes. These include fraud detection, providing customer service, and increasing efficiency. The bank also uses IBM’s Watson to provide customer service agents with an intuition engine, which helps them better understand and react to customers’ needs.

Erica is an artificial intelligence-powered customer service representative for Bank of America. It can answer customer questions and help them with their banking needs.

With all of this said, one thing is clear: banks are quickly adapting in order to keep up with competition from fintech companies. Virtual assistants are one way and as things progress, we may see banks changing their form altogether in the future.

Banks and Virtual Assistants

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The Awareness Group (TAG) and Freedom Holdings Close Reverse Merger Agreement

2024-09-18T11:00:00Z
  • Led by industry veteran Pablo Diaz, TAG is an emerging alternative energy company with solar, blockchain, marketing and fintech assets
  • The TAG GRID will form the foundation of an aggressive organic and inorganic growth strategy to provide an all-inclusive, all-encompassing solution to commercial and residential customers within the alternative energy space

SCOTTSDALE, Ariz., Sept. 18, 2024 (GLOBE NEWSWIRE) -- The Awareness Group LLC (TAG), founder of the TAG GRID and an emerging player in the alternative energy space, and Freedom Holdings, Inc. (OTC PINK: FHLD), an SEC-reporting company, today announced the companies closed a reverse merger transaction whereby TAG became a wholly owned and operating subsidiary of Freedom Holdings, Inc.

Pablo Diaz, CEO of TAG commented, “As a public company, we can now move forward with our aggressive and unique growth strategy to build a leading business within the Alternative Energy sector. In the coming months, we will unveil the details of our growth strategy and the key business and corporate development initiatives that will enable us to successfully drive growth through the TAG GRID and create shareholder value. We look forward to keeping investors, partners, customers and employees updated as the business develops.”

Key Merger Terms

  • TAG shareholders will obtain the ability to control 89.5% of FHLD through a restated Series A Preferred class of stock;
  • TAG CEO Pablo Diaz and the TAG management team will take over as the executive team for FHLD;
  • TAG will assume control of the FHLD board and appoint its existing board members, Pablo Diaz, Marco Rubin and Brooks Holcomb, to the FHLD board.

The TAG GRID
TAG is introducing the next evolution of a growth model pioneered by Diaz in two prior public ventures that drove strong revenue growth within the first year of implementation. The TAG GRID puts TAG at the center of all key areas of solar project development. This unique model helps each part of the ecosystem grow through robust, simple-to-use technology platforms. The TAG GRID encompasses:

  • The TAG Dealer Program is a national network of over 500+ sales agents to which TAG will provide deal support;
  • TAG Financial Services provides access to industry-leading lending solutions for residential and commercial projects;
  • TAG Distribution provides materials procurement for all TAG-funded projects;
  • The TAG Contractor Program provides design and installation solutions through its national network of 119 residential and commercial solar construction and installation contractors;
  • The TAG Broker Program incentivizes brokers to bring their deals, customers and partners into the TAG GRID.

Additionally, TAG brings a carbon credits validation and trading platform and an alternative energy crypto incentive program that enables network members and end customers to further benefit financially from the TAG GRID.

Forward-Looking Statements:
This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's respective filings at www.sec.gov and www.otcmarkets.com.

About TAG
Innovation is at the heart of The Awareness Group (TAG). We are building the TAG GRID, a comprehensive national platform for alternative energy services and solutions targeting commercial and residential customers. With a unique growth model, TAG has acquired five companies across the alternative energy space, ranging from fintech for national residential and commercial project funding solutions, solar lead generation, sales and installation services to blockchain and a digital carbon and renewable energy credits marketplace. TAG is structured for organic growth, complemented by a highly synergistic corporate development strategy focused on expanding current business lines and adding innovative technologies. The Company aims to quickly build a profitable, multi-$100 million company over the next few years and create significant value for customers, employees, partners, and current and prospective investors. For more information, please visit us at https://www.awarenessgroup.llc/

Investor Relations and Media Contact:
Brian Siegel, IRC®, M.B.A.
Senior Managing Director
Hayden IR
(346) 396-8696
brian@haydenir.com


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