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Apu Apustaja Memecoin Launches High-Visibility Billboard Campaign in New York City

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    Phoenix, USA, June 4th, 2024, Chainwire

    Apu Apustaja, the memecoin exciting the entire crypto industry, is also a new sensation in the busy streets of New York City, where flashy billboards advertise the project to passersby and onlookers. The famous frog memecoin appears on 13 billboards set at various stops in Manhattan, including one in the bustling Times Square, possibly the best-known intersection in the world with skyrocketing commercial appeal.

    New York is one of the biggest economic centers globally. It is home to Wall Street firms, powerful banking institutions, and a well-established crypto community. Advertising within this city marks a notable milestone for Apu Apustaja, broadening its visibility and reach. The delightful meme-inspired coin can now reach a wider audience and onboard new people who are passionate about the project and its future.

    The Apu Apustaja billboards in New York are part of the project’s extensive marketing campaign to boost brand awareness and recognition. The team’s marketing efforts include publishing web articles and interacting with its growing community on various channels, including X(Twitter), Telegram, and Instagram. Above all, the team says this is just the beginning of what they have planned for the project’s evolution and its backers.

    Since its release, Apu has experienced a series of important developments. For instance, the project listed its token, $APU, on MEXC, Bitget, Bitmart, Gate.io, BingX, CoinEx, and LBank Exchange. It also secured a market maker and passed an audit with Metatrust.

    More importantly, the project purchased APU.COM, which will become its official website with an imminent move from the former Apu.community domain. This epic event delighted its loyal supporters, including over 12000 coin holders and 15000 Telegram channel members.

    About Apu

    The project is inspired by Apu Apustaja, a popular internet meme that translates to “Help Helper” in English and originates from a Finnish imageboard. Its appearance resembles another popular meme, Pepe, which also inspired a renowned memecoin. The two are part of an emerging trend in the memecoin niche, which sees frog-inspired memecoins replacing dog-inspired coins, such as Shiba Inu and Dogecoin.

    Apu takes a laidback, humorous approach to crypto. It rose from humble beginnings to internet fame and, now, public advertisements in New York. The team refers to this growing community as “frens”. It pledges its commitment to a fair and transparent evolution for Apu.

    The $APU token is currently for sale on Uniswap, where interested buyers can purchase it for ETH simply by connecting their wallets.

    If one is in New York, it is essential not to miss the adorable Apu popping up on a commercial billboard nearby.

    Users can follow the project and stay up to date with its development at these links: Website | X (Twitter) | Telegram | Instagram

    Contact

    Jim Jonestown
    [email protected]

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    Deepfake Fraud Doubles Down: 49% of Businesses Now Hit by Audio and Video Scams, Regula’s Survey Reveals

    2024-09-30T11:00:00Z

    RESTON, Va., Sept. 30, 2024 (GLOBE NEWSWIRE) -- In 2024, every second business globally reported incidents of deepfake fraud, revealing a growing trend in AI-related crimes over the past two years. Meanwhile, fraud involving fake or modified documents now outpaces AI-generated scams. These are the first findings from a new survey* “The Deepfake Trends 2024” commissioned by Regula, a global developer of forensic devices and identity verification solutions.

    Regula’s survey data shows a significant rise in the prevalence of video deepfakes, with a 20% increase in companies reporting incidents compared to 2022**. While 29% of fraud decision-makers across Australia, France, Germany, Mexico, Turkey, UAE, UK, and the USA reported encountering video deepfake fraud in 2022, this year’s data — covering the USA, UAE, Mexico, Singapore, and Germany — shows this figure has surged to 49%. This sharp increase across the revised cohort underscores the growing challenge of video deepfakes and their continued threat to businesses.
    Audio deepfakes are also on the rise, with a 12% increase compared to 2022 survey data.

    Identity fraud tactics

    Capture: The 12% rise in audio deepfake incidents and the 20% rise in video deepfake incidents from 2022 to 2024 highlight the need for enhanced detection and prevention measures.

    The survey also reveals industrial and regional differences regarding companies’ experience with deepfake threats. For example, audio deepfakes prevail over video ones among the three of the surveyed sectors, including Financial Services (51%), Aviation (52%), and Crypto (55%). At the same time, Law Enforcement (56%), Technology (57%) and FinTech (57%) are reporting more face video scams.

    The UAE and Singapore show higher susceptibility to deepfake fraud, with 56% of businesses in the UAE experiencing video deepfakes and 56% of businesses in Singapore encountering audio deepfakes. This is above the global average. In contrast, Mexico reported the lowest impact, with only 35% and 38% of businesses encountering video and audio deepfakes, respectively.

    Old threats still persist

    While video deepfakes are seeing the biggest jump over the two-year period (+20%), all other identity-related fraud has also grown, and some of its forms are more common than AI-generated scams.

    As Regula’s survey shows, 58% of businesses globally have experienced identity fraud in the form of fake or modified documents. This happens to be the top identity fraud method for Mexico (70%), the UAE (66%), the US (59%), and Germany (59%). This implies that not only do businesses have to adapt their verification methods to deal with new threats, but they also are forced to combat old threats that continue to pose a significant challenge.

    Interestingly, in a country more exposed to deepfakes, Singapore, this “traditional” threat is much lower than in the world at large: only 43% of businesses there reported having dealt with fake or tampered IDs.

    “Our latest survey demonstrates that AI-generated identity fraud has become an everyday reality. The surge in deepfake incidents over the two-year period of our survey leaves businesses no choice but to adapt and rethink their current verification practices. Deepfakes are becoming increasingly sophisticated, and traditional methods are no longer enough. What we think may work well is the liveness-centric approach, a robust procedure that involves checking the physical characteristics of both individuals and their documents; in other words, verifying biometrics and ID hardcopies in real-time interactions. This is what we adhere to in our R&D and what we recommend that our customers do to protect themselves,” says Ihar Kliashchou, Chief Technology Officer at Regula.

    Stay tuned for further insights as we continue to analyze and release more data on deepfake fraud. We’ll provide key updates to keep you informed and prepared for emerging threats.

    Additional resources:

    *The research was initiated by Regula and conducted by Sapio Research in August 2024 using an online survey of 575 business decision-makers across the Financial Services (including Traditional Banking and FinTech), Crypto, Technology, Telecommunications, Aviation, Healthcare, and Law Enforcement sectors. The respondent geography included Germany, Mexico, the UAE, the US, and Singapore.

    **After aligning the 2024 survey data with the 2022 cohort for a direct comparison, it reveals that 49% of companies experienced both audio and video deepfakes, up from 37% and 29%, respectively, in 2022. However, the unadjusted 2024 survey — which includes a larger sample size and new regions such as Singapore, in place of countries like Australia and Turkey — indicates that 50% of companies were affected by both types of deepfakes.

    About Regula

    Regula is a global developer of forensic devices and identity verification solutions. With our 30+ years of experience in forensic research and the most comprehensive library of document templates in the world, we create breakthrough technologies for document and biometric verification. Our hardware and software solutions allow over 1,000 organizations and 80 border control authorities globally to provide top-notch client service without compromising safety, security, or speed. Regula has been repeatedly named a Representative Vendor in the Gartner® Market Guide for Identity Verification.

    Learn more at www.regulaforensics.com.

    Contact:
    Kristina – [email protected]

    A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/59658107-89ca-4806-956c-853e8dfaad3e


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